• Haberman Brings Back Fun to the Sausage Category with New Gilbert’s Craft Sausages Campaign: “For Friendlier Taste”

    by / May 27, 2021 /

    The campaign stars puppets Gilbert and Tasty to compliment the friendly fun that Gilbert’s Chicken Sausages and its consumers radiate, just in time for grilling season

    Haberman, a full-service marketing agency that tells the stories of pioneers making a difference in the world, is bringing fun to the sausage category this grilling season with its new “For Friendlier Taste” creative campaign for Gilbert’s[Read More]

  • With New Client Crystal Farms, Public Works Loves Cheese Even More Than They Used to Love Cheese. And They Used to Really Love Cheese. A Lot.

    by / May 24, 2021 /

    Working on something you’re passionate about is pretty much the ultimate goal in advertising. So, when Minneapolis-based agency Public Works won the Crystal Farms Dairy Co. account late in 2020, let’s just say there was no skimping on the celebratory nachos. Fast forward to a few months later and Public Works is helping launch an entire brand reboot for the beloved Midwestern cheesemaker. The For Farm and Family campaign launched in mid-May with in-store, outdoor, radio and social. TV and[Read More]

  • Job Alert: Colle McVoy Seeks Copywriter

    by / May 24, 2021 /

    As a Copywriter at Colle McVoy, you’ll be responsible for bringing the conceptual heat in everything you touch – could be a new campaign or a content series or could be dreaming up a killer experience. You’ll not only pair with Art Directors but also Designers, Creative Technologists, PR experts and even creative media people from time to time. This position requires someone who can write well in a variety of tones and voices, loves culture, has a healthy curiosity about technology and [Read More]

  • Celebrate 40 Years of International Films in the Twin Cities

    by / May 20, 2021 /

    The Minneapolis St. Paul International Film Festival (MSPIFF) has returned for its 40th year, and to promote the milestone year, they tapped KNOCK to create the "Your Scene" campaign.

    MSPIFF wanted to celebrate this year's new beginnings along with recognizing that 40 years of international film festivals is an incredible milestone.

    The campaign created a flexible way to talk about genres, plot points, or hosted talks. It really extends the conversation for this in-person &[Read More]

  • Weisman Art Museum Presents Just Yesterday, an Outdoor Art Installation Highlighting Racial Injustice in Our Recent Past

    by / May 20, 2021 /

    Just Yesterday was conceived as part of an initiative by Minneapolis advertising agency Solve

    This summer, Weisman Art Museum presents a new public art installation, Just Yesterday. The 60-foot wraparound mural will be on prominent display over the summer along the exterior façade of the museum at the University of Minnesota Twin Cities campus. The installation launched May 17th and will be on view until October 1, 2021. In addition to the installation, a s[Read More]

  • Fallon Leads Re-Launch for LL Flooring and Captures Consumer Love

    by / May 18, 2021 /

    LL Flooring, previously known as Lumber Liquidators, lays out homeowners’ intense adoration for their high-quality flooring in a new campaign called “Floor Love.” The wonderfully odd suite of work is part of a broader brand relaunch, led by creative agency of record, Fallon.

    “We want our customers to be nothing less than enthralled with their new flooring,” said Charles Tyson, President and Chief Executive Officer of LL Flooring. “The ‘Floor Love’ campaign is all about[Read More]

  • The Makers of SKIPPY Peanut Butter Want You to Squeeze It Everywhere!

    by / May 12, 2021 /

    And their new spot for the squeezable, snackable, packable SKIPPY Squeeze is here to tell you just that. Created by BBDO Minneapolis, “Squeeze it Everywhere” builds on the brand’s current Go To Your SKIPPY Place campaign, which encourages consumers to take a break from the day-to-day grind with a quick SKIPPY Peanut Butter snack break.

    The “Squeeze it Everywhere” spot highlights SKIPPY Peanut Butter’s unique brand of fun while reminding consumers that a snack break from re[Read More]

  • LEVEL Mpls Helps North Dakota Take On Vaccine Hesitancy

    by / May 12, 2021 /

    The LEVEL Mpls agency has partnered with the State of North Dakota Department of Health to help overcome Covid-19 vaccine hesitancy among North Dakota residents. The newly launched campaign urges a return to normalcy by inspiring North Dakotans to get back to doing the things they love with the people they love. The messaging focuses on the human need for connection and is centered around the theme “Let’s Get Vac Together.”

    The campaign is based on research that showed that mess[Read More]