• Parallel’s All-Hands-In Approach Brings Sustainability Within Reach for Any Company

    by / February 19, 2024 /

    SMS Collaborative, a leading force in integrated sustainability staff solutions in the manufacturing and design industries, rebrands as Parallel

    The Sustainability Management & Strategy (SMS) Collaborative, a leading force in sustainability support solutions in the manufacturing and design industries, announces its rebrand under the new name, Parallel. The rebranding marks a significant milestone for the growing company and reflects its commitme[Read More]

  • Summit Brewing Co. Releases New Look for Twins Pils as Summit and the Minnesota Twins Renew Partnership

    by / February 17, 2024 /

    Summit Brewing Co. and the Minnesota Twins have announced a renewed multiyear partnership that will see Summit Brewing Co. continue to be a Twins "Official Craft Beer" and "Official Hometown Craft Beer." With the renewal of this partnership, the iconic Twins Pils packaging is set to undergo a fresh, new look for the 2024 season, featuring the updated Twins logo that the team unveiled before their 2023 season. Target Field will also continue to operate the Summit Brewing Pub in left [Read More]

  • Griffin Archer and Factory Motor Parts Bring Automotive Dreams to Life

    by / February 9, 2024 /

    Anything is possible with the right parts and creative business solutions from FMP. In a charming new spot from Griffin Archer, we see the power the right partner can bring to your automotive needs. No matter what they might be. The brand campaign was shot in partnership with Futuristic Films, Denver, and is airing in select markets. 
     
    FMP is a multi-generational, family-owned company that prides itself on servicing the unique needs o[Read More]

  • Kick Powers Breakthrough Brand Launch in Crowded Pet Food Market

    by / January 31, 2024 /

    Kick, a Minneapolis-based strategic creative agency, is proud to announce the rapid rise of client Next Level Pet Food from a promising idea to a key contender in the national pet food market. Within just a few months, Kick orchestrated a full-throttle launch for the new brand, strategically shaping every element of the branding system and packaging to ecommerce and retailer tools, as well as a dynamic omnichannel campaign. 

    Founded b[Read More]

  • Rise and Shine x Supercuts Launch High Score Promo for Big Game

    by / January 25, 2024 /

    Want to score a free haircut after this year's Big Game? You're in luck, because Supercuts is going super nuts with Supercuts High Score. 

    Launched in partnership with Rise and Shine and Partners, the Supercuts High Score promotion will give fans across America the chance to catch free cuts if the Big Game hits 75 or more points. 

    Barstool Sports will be amplifying the promotion with custom integrations across its number one sports podcast, "Pardon My Take," as well as its [Read More]

  • Get Financially Fit with Sezzle

    by / January 17, 2024 /

    Minneapolis-based fintech company Sezzle is on a mission to financially empower the next generation, and their momentum continues with the launch of their New Year campaign: "Get Financially Fit with Sezzle."

    Forget the traditional New Year's resolution of hitting the gym for physical fitness. In 2024, Sezzle advocates for financial gains, swole savings, and a credit (s)core that could rival a scene from Baywatch. The company has unveiled a 30 and 60-second promotional video featuring[Read More]

  • The Makers of Planters® Brand Want You to Change the Way You Say ‘Ah Nuts!’

    by / January 16, 2024 /

    BBDO MW Announces New Campaign Featuring Four Spots Made with Director Harold Einstein

    With their latest campaign for the PLANTERS® Brand, BBDO MW is turning a classic expression of frustration — “AH, NUTS!” — into a positive — “Ahhh, nuts” — and a powerful brand mnemonic.

    The new effort addresses a clear challenge: inject new energy and emotion into the PLANTERS® Brand. The solution from BBDO MW is a [Read More]