Media Bridge Promotes Provocative New Book for Women Business Leaders

by Egotist / October 7, 2024 /
How do you promote a steamy new book designed to help women rule both the bedroom and the boardroom? If you’re Media Bridge, you lean into it.

After producing a launch event at Brick x Mortar last May, Media Bridge’s creative and media teams are now running a phase-two social and digital media campaign. The goal: Drive sales for Tracy Call’s G Spot for the C Suite: Why Great Business Is Like Great Sex—and How You Can Have More of Both.
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For The 3rd Time in 4 years, Explore Minnesota and Adventure Creative Win BEST IN BROADCAST Mercury Award from The U.S. Travel Association

by The Minneapolis Egotist / September 20, 2024 /
U.S. Travel Association announced recipients of the 2024 Destiny and Mercury Awards at the 40^th annual ESTO conference (Educational Seminar for Tourism Organizations), held August 11-13 in Columbus, Ohio. Winners were announced at a closing night awards dinner and presentation at the Greater Columbus Convention Center. Repeating the successes of winning BEST IN BROADCAST in 2021 and 2022, Explore Minnesota and Adventure Creative were recognized for the third time in four years for [Read More]
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Lagunitas Turns to Little for Big Packaging Transformation and New Brand Campaign

by The Minneapolis Egotist / September 6, 2024 /
The Lagunitas Brewing Company began on a kitchen stove in Northern California in 1993 and has crafted hop-forward beers ever since, breaking convention with irreverent innovations. And it's that same inventive spirit from Minneapolis agency Little that sparked a lasting partnership. Two incredible companies, working together.

Little has been doing project design work for Lagunitas for several years — and that work has now led to a fantastic two-pronged project: to create a fully r[Read More]
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Betty and CLR Brands Debut National Household Cleaning Campaign

by The Minneapolis Egotist / September 5, 2024 /
As creative AOR for CLR Brands, the leading cleaning product manufacturer for everyday tough jobs, Betty (a Quad agency) is debuting the brand’s new ad campaign and the first to feature its new Calcium, Lime & Rust Remover trigger bottle.
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Makers of HORMEL® Pepperoni Encourage and Reward Fans for Taking PTO to Celebrate National Pepperoni Pizza Day

by The Minneapolis Egotist / September 5, 2024 /
Fans can declare their intention to take “Pepperoni Time Off” on National Pepperoni Pizza Day to win the Ultimate HORMEL® Pepperoni Pizza Vacation

The makers of HORMEL® Pepperoni, America’s No. 1 pepperoni brand*, are encouraging fans to lean into their desires and celebrate the most important day of the year – National Pepperoni Pizza Day on Friday, Sept. 20.

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Can the Power of a Guitar Help Kids?

by The Minneapolis Egotist / August 23, 2024 /
In 2024, Preston Spire teamed up with Free Guitars 4 Kids, a non-profit organization that seeks to transform the lives of kids in underserved communities through the gift of a guitar. To date, Free Guitars 4 Kids has donated over 1,800 guitars across the USA.

The task was to create a branding campaign that gets the Free Guitars 4 Kids name and message to the masses. Because more eyes = more donations. But in the process of crafting this message, Preston Spire dis[Read More]
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The Makers of PLANTERS® Nuts Introduce PLANTERS® Nut Duos With the Help of a ‘Duo-Licious’ Earworm

by The Minneapolis Egotist / August 1, 2024 /
BBDO MW Announces New Campaign Featuring Spots Made with Director Clay Weiner

In support of the launch of new PLANTERS^® Nut Duos, BBDO MW is launching a new campaign called ‘Duo-licious.’ The launch effort is led by a trio of :15 TV spots in which snacking moments are interrupted by the appearance of a[Read More]
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Minneapolis Agency Preston Spire Wins Two National and Global Creative Awards

by The Minneapolis Egotist / August 1, 2024 /
Preston Spire’s “New Life Vest” campaign for Change the Ref boldly addressed the issue of gun violence and the epidemic of mass shootings

Preston Spire, Minneapolis’ independently-owned “Good Wins” agen[Read More]
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