Rise and Shine Launches “Real Smart Hair” Campaign for Supercuts
by Egotist / July 13, 2023 /
Could millions of logical people be wrong?
Therein lies the question posed by “Real Smart Hair,” the new Supercuts brand campaign just launched by Rise and Shine and Partners.
The cross-channel campaign focuses on portraits of archetypal dads, coaches and baristas, including a series of films that parallel the habits of each group—like a dad’s propensity to buy four pairs of the same shorts—with the logic behind their respective selections of Supercuts.
“Ha[Read More]