• COOL STORY Wants You to Visit Lake Street

    by / July 1, 2025 /

    What happens when you blend strategy with humanity? You get some good ole-fashioned, wholesome content! COOL STORY has partnered with Visit Lake Street to launch a #content campaign celebrating one of Minneapolis’ most diverse, artistic, and misunderstood corridors.

    The campaign, titled “What a Wonderful Street,” nods to Louis Armstrong’s classic tune while capturing the soulful, resilient beauty of Lake Street — where cultures mix, art f[Read More]

  • Bayou Some! RSP Launches New National Campaign for The Original Louisiana Hot Sauce

    by / June 26, 2025 /

    Independent, brand navigation agency, Rise and Shine and Partners, has launched a bold new “That’s Louisiana Hot.” campaign for The Original Louisiana Hot Sauce, showcasing the brand’s rich cultural roots and focus on authentic flavor. At the heart of the campaign is a new TV spot, filmed in Louisiana’s Atchafalaya Basin and crafted to honor the sauce’s origin story.

    Eschewing the “hotter-is-better” trend, the campaign focuses on simplicity and soul[Read More]

  • Betty and Natrol Are Waking The World Up To The Power Of Sleep

    by / June 18, 2025 /

    For Natrol’s newest brand evolution, they needed a new creative campaign that would stand out in the sleep aid sea of sameness, with category conventions like soft music and heads in beds that lull consumers to unconsciousness.

    Rest assured, Betty came up with a solution to make sleep every bit as cool and aspirational as diet and exercise, and in so doing, make Natrol synonymous with the great performances that come from great sleep. Who better to launch the campaign than the reign[Read More]

  • Minnesota Lottery Goes Back to The Future with New Scratch Game

    by / June 11, 2025 /

    Betty, a Quad agency, the creative AOR for the Minnesota Lottery since 2016, is taking players on a nostalgic ride back to 1985 to launch the lottery’s new Back to the Future-themed scratch game just in time for the summer season.

    Tapping into the retro vibes and time-traveling spirit of the era, the campaign transports Minnesotans into a playful, electric world where excitement transcends the space-time continuum. The familiar and recognizable aesthetic of Back [Read More]

  • Giddy Up. Space Horse Strategy Rockets into the Tech World with Two New Client Wins.

    by / June 3, 2025 /

    In just its first two months, Space Horse has wrangled branding initiatives with P3 Adaptive, the de facto royalty of business intelligence consulting, and Mastercam, a global juggernaut in CAM software development (that’s computer-aided manufacturing, not whatever you thought CAM meant).

    Both companies approached Space Horse independently to help evolve their respective brand strategies and visual identities.

    Space Horse founder, John Frahm said, “We’re pretty fired up.[Read More]

  • COOL STORY x Great Salons Midwest

    by / May 28, 2025 /

    COOL STORY, the creative content partner known for turning insights into scroll-stopping entertainment, has teamed up with Great Salons Midwest, a collection of salon owners, to launch a new social-first content series aimed at recruiting Gen Z stylists.

    The content series, titled “Bucket List Support” surprises salon stylists by taking them on unexpected adventures inspired by their personal dream, filmed and delivered as short-form content for TikTok, Instagra[Read More]

  • Rise and Shine and Partners Cooks Up New Work for New Client, Better Than Bouillon

    by / May 22, 2025 /

    Just one spoonful can elevate any recipe, any meal, any occasion, because everything is better with Better Than Bouillon. For Rise and Shine and Partners' first national campaign for this client, they used ChatGPT to test their premise: is EVERYTHING better?

    They tried everything from cake recipes to breakfast recipes. Turns out, ALL THE THINGS are better with Better Than Bouillon.

     

    [Read More]

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