siggi’s Icelandic Yogurt Taps Solve To Develop Brand Campaign

by The Minneapolis Egotist / January 19, 2022 /
Virtual high-fives to the good people at Solve.

Popular dairy brand siggi’s—makers of skyr, the traditional Icelandic yogurt—recently hired Solve to create a fresh branding effort. Launched in 2008 by Icelander Siggi Hilmarsson, siggi’s is looking to drive additional awareness in the competitive yogurt category. With a vast portfolio spanning yogurt, drinkable yogurt, plant-based and kids’ products, the brand is best known for its use of simple ingredients and low sugar.
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Jackson Hole Puts Its Foot Down

by The Minneapolis Egotist / January 13, 2022 /
During the pandemic, Jackson Hole felt the swell of tourism that came from an increased interest in getting outdoors (which was up 30% in the last year). With more people on the trails of its 97% protected land and two national parks, hikers began wandering off-trail, damaging the environment and putting the entire ecosystem at risk.

To get people to stay on the trails, Jackson Hole had to put a foot down, literally. Introducing the Tr[Read More]
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Anytime Fitness Debuts “Real AF” Platform Promoting Personalized Fitness and Nutrition Coaching — Available Anytime, Anywhere

by The Minneapolis Egotist / January 4, 2022 /
World’s largest fitness club brand kickstarts multi-year evolution centered on its holistic approach to health and wellness with unmatched convenience

Anytime Fitness, the world’s largest fitness brand and fastest-growing fitness club franchise, is launching its new “Real AF” marketing platform as part of a bold operational strategy to deliver a holistic approach to fitness, health and wellness through authe[Read More]
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Haberman Helps Re-introduce the Twin Cities Learning Community to the New Groves Learning Organization

by The Minneapolis Egotist / November 23, 2021 /
As one of the best 1-12 private schools in the Twin Cities, the former Groves Academy needed no introduction to the area. More than half of the school’s students – many of whom identify as neurodiverse – go on to continue their educations at a four-year college.

As the school’s services grew, many of Groves’ other offerings did not fit with the Groves Academy branding. These services include the school’s literacy partnerships with more than 60 schools and a new Groves Lea[Read More]
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Brand Design Agency CBX Rebrands Milk-Bone Packaging to Keep Tails Wagging for Future Growth

by The Minneapolis Egotist / November 16, 2021 /
Milk-Bone has long been an iconic brand that ranked No. 1 in its dog treat category. Over time, category dynamics began to shift with new competitors and innovation entering. Milk-Bone needed to act fast to protect its leadership and partnered with New York-base[Read More]
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BBDO MPLS & HORMEL BLACK LABEL Team Up for “Wrapping with Coolio”

by The Minneapolis Egotist / November 9, 2021 /
Award-winning rapper and cookbook author, Coolio, tapped to teach the world how to wrap gifts and food with bacon via ‘Wrappin’ with Coolio’ content series

The makers of HORMEL BLACK LABEL Bacon, a leader in breakfast meats in America, announced today the launch o[Read More]
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Public Works Serves Up Stories of Grilled Cheese Sandwiches Doing Good in the Community

by Egotist / November 9, 2021 /
Nothing says social justice like a grilled cheese sandwich – at least that’s the goal of All Square, the South Minneapolis grilled cheese shop investing in those impacted by the criminal justice system. They are on a mission to make a difference with tasty, gooey, downright delicious grilled cheese sandwiches by ensuring formerly incarcerated people have access to opportunities through entrepreneurial fellowships and professional development. And as a grilled cheese shop, they naturally n[Read More]
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World View Names Minneapolis-Based Adventure Brand Strategy Partner for Launch Into Space Race

by The Minneapolis Egotist / November 8, 2021 /
Twin Cities experiential travel and outdoor agency brings first global marketing campaign to emerging space tourism industry

World View™, the leader in space tourism using stratospheric balloons, has named Adventure Creative brand strategy partner for the company’s worldwide marketing roll out now underwa[Read More]
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