• What Is Figgy Pudding? The Makers of SPAM® Brand Answer this Question

    by / November 18, 2022 /

    BBDO Minneapolis announces the Launch of “We Wish You A Figgy Christmas”
    A New Holiday Classic Song Explaining SPAM Figgy Pudding

    Most Americans only know figgy pudding from the classic holiday song “We Wish you a Merry Christmas,” so to launch the limited-time flavor SPAM® Figgy Pudding, the song was reimagined with new lyrics that speculate what the figgy flavor actually is—sung by classic holiday characters including Santa, reindeer, elv[Read More]

  • Periscope’s Favorite Child Launches First 3 Bodies of Design Work

    by / October 28, 2022 /

    Summit Brewing Nialas
    Periscope was given the opportunity to own brand design and packaging—through its core design practice Favorite Child—for Nialas, Summit Brewing’s first line of non-alcoholic beer. Nialas is a beer drinker’s fantasy, packed with flavor and crafted with the same high-quality ingredients and perfectionism that Summit brings to all of their beers without the watered-down flavor of a traditional NA. Dubbed “The Trailblaz[Read More]

  • Job Alert: Wild Mind Ales Seeks Content Marketing Specialist

    by / October 26, 2022 /

    At Wild Mind Ales, the Content Marketing Specialist is responsible for the development, implementation and management of strategic marketing content, brand voice, digital marketing and driving engagement across digital and non-digital channels. The Content Marketing Specialist works with other members of the brewery to help develop and execute strategies that elevate the Wild Mind brand. Intere[Read More]

  • Rise and Shine ‘Tackles’ First Creative Assignment for North Memorial Health

    by / October 24, 2022 /

    New Campaign Connects with Vikings Fans Both In and Out of Stadium

    Fresh from winning a competitive agency review for the North Memorial Health account, Rise and Shine and Partners is launching new creative work for the brand.

    The campaign leverages North Memorial Health’s partnership with the Minnesota Vikings. The creative playfully asks fans if they “Bleed purple?” via in-stadium digital signage, OOH, digital, print and gameday TV spots. The[Read More]

  • Job Alert: On Being Projects Seeks Director of Marketing

    by / October 17, 2022 /

    The On Being Project is seeking an extraordinary marketer for the next-stage growth of their work. This is an opportunity to join an eclectic, ambitious, and thoughtful team at the most exciting juncture of the life of On Being. The ideal candidate has deep, demonstrable experience growing a multi-platform brand and engaging audiences across channels and mediums. They’ve also partnered with brand and product leads to create consumer-centric digital tools, apps, and other resources that work[Read More]

  • Bumble Activation Encourages College Students to Ride the Bee

    by / October 12, 2022 /

    Take a look at this new brand activation for the online dating app Bumble, which was developed in partnership with the team at MONO. This activation builds upon the brand’s recently launched trust and safety initiative and related “New Rules of the Game” campaign, which conveys important safety information, and empowers women to take control of their dating experiences and make their own rules when dating.

    Bumble's new first-of-a-kind activation is based on the insight that coll[Read More]

  • Job Alert: SCHERMER Seeks Associate Creative Director

    by / October 7, 2022 /

    SCHERMER is looking for an Associate Creative Director (ACD) to help lead its creative team! The primary role of the ACD is to lead creative strategy and vision for their curated list of B2B clients whose products and services create better lives for people, better work for organizations, and a better world for us all.

    Reporting to the VP of Creative Strategy, this position requires you to be a leader, a problem-solver, and a likable human with empathy and resolve. You will be respons[Read More]

  • Studio MPLS Unveils New Branding for Yoke Outdoors

    by / September 28, 2022 /

    With a new name, outdoor cookware company Yoke Outdoors needed new branding to connect with its audience: forty-somethings who used to go camping with their families when they were kids. These folks now want to enjoy the nostalgia of cooking outdoors with their own families or friends.

    To capture this sense of nostalgia, Studio MPLS was almost exclusively influenced by 1950s ephemera: oil cans, coffee cans, matchboxes, hand-painted signage, tools, advertisements, dishes, etc. Even the[Read More]