• Padilla Promotes Rosalie Morton to SVP, Channels

    by / January 24, 2023 /

    Padilla has promoted Rosalie Morton to senior vice president, Channels. She oversees the agency’s paid media, social media, and media relations specialist teams, developing connection strategies and integrated marketing programs for clients. This appointment reflects the firm’s emphasis on helping clients build, grow and protect their brands and reputations through integrated strategic communi[Read More]

  • Breathing New Life into a Strong Brand

    by / January 10, 2023 /

    Fresh off the press from our friends at Kick:

    Sometimes a brand is strong but needs a simple refresh to the logomark and an expansion of the visual identity branding system surrounding it.

    This is why O2 Concepts, a pioneer and innovator of portable oxygen concentrators (POCs) that truly make patients’ lives better, came to Kick. O2 Concepts was about to launch a transformative new product and wanted to make sure the corporate brand looked the part of an innovator.

    <[Read More]

  • CCF and Wings Financial Empower Members to Give Themselves Some Credit

    by / December 21, 2022 /

    The latest campaign for Wings Financial Credit Union leans on financial empowerment
    to encourage members to “borrow smarter.”

    People are pretty amazing when it comes to the ways they get economical in life. That was the spark of the idea in the latest campaign for Wings Financial Credit Union by CCF. Starting with a Slack channel asking what CCF employees do in life to save money (“lived with in-laws to save for a down payment”/“t[Read More]

  • Fellow Inc. Develops a Brand to Help Convince People to Live in a Former Jail

    by / December 2, 2022 /

    Branding Agency, Fellow Inc., creates Leijona (Finnish for “lion”), a new apartment living brand for what once was the St. Louis County Jail in Duluth, Minn. Together with New History, an adaptive reuse development company, the boutique shop writes a new story for a storied space.

    Usually a jail is one of the last places people want to be. With Leijona, Fellow Inc. set out to make it one of the first choices for modern city dwellers in Duluth, Minn., drawing inspiration from the b[Read More]

  • What Is Figgy Pudding? The Makers of SPAM® Brand Answer this Question

    by / November 18, 2022 /

    BBDO Minneapolis announces the Launch of “We Wish You A Figgy Christmas”
    A New Holiday Classic Song Explaining SPAM Figgy Pudding

    Most Americans only know figgy pudding from the classic holiday song “We Wish you a Merry Christmas,” so to launch the limited-time flavor SPAM® Figgy Pudding, the song was reimagined with new lyrics that speculate what the figgy flavor actually is—sung by classic holiday characters including Santa, reindeer, elv[Read More]

  • Periscope’s Favorite Child Launches First 3 Bodies of Design Work

    by / October 28, 2022 /

    Summit Brewing Nialas
    Periscope was given the opportunity to own brand design and packaging—through its core design practice Favorite Child—for Nialas, Summit Brewing’s first line of non-alcoholic beer. Nialas is a beer drinker’s fantasy, packed with flavor and crafted with the same high-quality ingredients and perfectionism that Summit brings to all of their beers without the watered-down flavor of a traditional NA. Dubbed “The Trailblaz[Read More]

  • Job Alert: Wild Mind Ales Seeks Content Marketing Specialist

    by / October 26, 2022 /

    At Wild Mind Ales, the Content Marketing Specialist is responsible for the development, implementation and management of strategic marketing content, brand voice, digital marketing and driving engagement across digital and non-digital channels. The Content Marketing Specialist works with other members of the brewery to help develop and execute strategies that elevate the Wild Mind brand. Intere[Read More]

  • Rise and Shine ‘Tackles’ First Creative Assignment for North Memorial Health

    by / October 24, 2022 /

    New Campaign Connects with Vikings Fans Both In and Out of Stadium

    Fresh from winning a competitive agency review for the North Memorial Health account, Rise and Shine and Partners is launching new creative work for the brand.

    The campaign leverages North Memorial Health’s partnership with the Minnesota Vikings. The creative playfully asks fans if they “Bleed purple?” via in-stadium digital signage, OOH, digital, print and gameday TV spots. The[Read More]

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