Betty and Minnesota Lottery Invites Shoppers to “Treat Yourself” in New Holiday Campaign

by The Minneapolis Egotist / November 25, 2024 /
The Minnesota Lottery and creative AOR Betty, a Quad company, recently debuted their latest creative for the holiday season. The work includes a twist that every Minnesotan 18+ can get behind: To put You on your gift list this year.

With costs on the rise, self-care tips and “little treat” culture have been steadily gaining popularity and consumers are looking for a reprieve. This campaign serves as a reminder that holiday joy isn’t just for others, and enc[Read More]
- 0
- Share
- Tweet
La-Z-Boy, Inventor of the Recliner, Launches Campaign to Ban Reclining on Airplanes

by The Minneapolis Egotist / November 13, 2024 /
The La-Z-Boy #BanReclining campaign urges more passengers to “do the upright thing” by reclining at home and not aboard their flight.

Passengers who sign La-Z-Boy’s pledge at BanReclining.com can win free recliners and flight credits.

As the holiday travel season approaches, La-Z-Boy, the iconic American furniture company that invented the recliner nearly 100 years ago, is launching a tong[Read More]
- 1
- Share
- Tweet
Capsule Celebrates 25 Years in the Making with New Positioning

by The Minneapolis Egotist / November 12, 2024 /
This year, Minneapolis-based agency, Capsule, celebrates its 25th orbit around the sun solving brand challenges with new positioning as a ‘special projects agency’. Capsule reflects on the trajectory that has led them to this shift.

The nickname, ‘special projects agency’ was originally coined 10 ye[Read More]
- 0
- Share
- Tweet
Media Bridge Launches Its First “Create It Forward” Project

by Egotist / October 30, 2024 /
The agency will lead a pro bono rebrand for beloved Minneapolis nonprofit People Serving People

Media Bridge today announced that it is leading a comprehensive rebranding effort for Minneapolis-based nonprofit People Serving People. This is the first project under the agency’s new “Create It Forward” initiative, which gives local nonprofits pro bono access to high-end creative services. The rebrand will include a new vision and mission and upd[Read More]
- 0
- Share
- Tweet
A Real Dumb Coupon for Supercuts from Rise and Shine

by The Minneapolis Egotist / October 30, 2024 /
Let's face it: there are a lot of people who think higher cost equals higher quality, then use that logic to drag a value brand like Supercuts, with commentary like, "Supercuts is cheap because you pay with your dignity."

For those people, Supercuts is introducing the Real Dumb Coupon, which will add $50 to the price of its otherwise affordable haircuts. Not $50 off, $50 ON. Now, no one has to miss out on a great cut, simply because it doesn't cost enough.
[Read More]
- 0
- Share
- Tweet
Food Marketing Agency Ingredient Hires Minnesota Star Tribune Digital Innovation Leader Tom Horgen As Senior Director of Content Strategy

by Egotist / October 1, 2024 /
After Nearly Two Decades at the Publication, Horgen Joins the Agency to Drive Innovative Content Strategies for Top Food Brands

Today, Ingredient, a Minneapolis-based marketing agency that connects food and food-adjacent brands to consumers, welcomes [Read More]
- 0
- Share
- Tweet
For The 3rd Time in 4 years, Explore Minnesota and Adventure Creative Win BEST IN BROADCAST Mercury Award from The U.S. Travel Association

by The Minneapolis Egotist / September 20, 2024 /
U.S. Travel Association announced recipients of the 2024 Destiny and Mercury Awards at the 40^th annual ESTO conference (Educational Seminar for Tourism Organizations), held August 11-13 in Columbus, Ohio. Winners were announced at a closing night awards dinner and presentation at the Greater Columbus Convention Center. Repeating the successes of winning BEST IN BROADCAST in 2021 and 2022, Explore Minnesota and Adventure Creative were recognized for the third time in four years for [Read More]
- 1
- Share
- Tweet
Lagunitas Turns to Little for Big Packaging Transformation and New Brand Campaign

by The Minneapolis Egotist / September 6, 2024 /
The Lagunitas Brewing Company began on a kitchen stove in Northern California in 1993 and has crafted hop-forward beers ever since, breaking convention with irreverent innovations. And it's that same inventive spirit from Minneapolis agency Little that sparked a lasting partnership. Two incredible companies, working together.

Little has been doing project design work for Lagunitas for several years — and that work has now led to a fantastic two-pronged project: to create a fully r[Read More]
- 0
- Share
- Tweet