Lagunitas Turns to Little for Big Packaging Transformation and New Brand Campaign

by The Minneapolis Egotist / September 6, 2024 /
The Lagunitas Brewing Company began on a kitchen stove in Northern California in 1993 and has crafted hop-forward beers ever since, breaking convention with irreverent innovations. And it's that same inventive spirit from Minneapolis agency Little that sparked a lasting partnership. Two incredible companies, working together.

Little has been doing project design work for Lagunitas for several years — and that work has now led to a fantastic two-pronged project: to create a fully r[Read More]
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Betty and CLR Brands Debut National Household Cleaning Campaign

by The Minneapolis Egotist / September 5, 2024 /
As creative AOR for CLR Brands, the leading cleaning product manufacturer for everyday tough jobs, Betty (a Quad agency) is debuting the brand’s new ad campaign and the first to feature its new Calcium, Lime & Rust Remover trigger bottle.
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Little Takes Big Steps In Talent Growth With Key Hires & Promotions

by The Minneapolis Egotist / August 28, 2024 /
Janet Chambers joins as President and Nat Jungerberg as Managing Account Director

Little, a strategic design firm, has hired Nat Jungerberg as Managing Account Director, adding to its executive team after the hiring of Janet Chambers as President in fall 2023. The addition follows two key internal promotions, with Sarah Howley’s advancement to Associate Creative Director and Alex Van Keulen taking over as Design Director.

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Can the Power of a Guitar Help Kids?

by The Minneapolis Egotist / August 23, 2024 /
In 2024, Preston Spire teamed up with Free Guitars 4 Kids, a non-profit organization that seeks to transform the lives of kids in underserved communities through the gift of a guitar. To date, Free Guitars 4 Kids has donated over 1,800 guitars across the USA.

The task was to create a branding campaign that gets the Free Guitars 4 Kids name and message to the masses. Because more eyes = more donations. But in the process of crafting this message, Preston Spire dis[Read More]
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Ostrom Creative Revamps Brand Identity and Launches New Website

by Egotist / August 6, 2024 /
From the desk of Ostrom Creative:

It’s no secret that good things take time. Rome wasn’t built in a… blah blah. We get it. That’s why we gave our new brand and website plenty of time to develop. We were making it really, really good. And having directed our daily efforts toward creating smart and eye-catching work for our clients, when it came time to freshen up our look, we had plenty of marketing mischief to draw from. Ostrom Creative is proud to announce the launch of our u[Read More]
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The Makers of PLANTERS® Nuts Introduce PLANTERS® Nut Duos With the Help of a ‘Duo-Licious’ Earworm

by The Minneapolis Egotist / August 1, 2024 /
BBDO MW Announces New Campaign Featuring Spots Made with Director Clay Weiner

In support of the launch of new PLANTERS^® Nut Duos, BBDO MW is launching a new campaign called ‘Duo-licious.’ The launch effort is led by a trio of :15 TV spots in which snacking moments are interrupted by the appearance of a[Read More]
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Minneapolis Agency Preston Spire Wins Two National and Global Creative Awards

by The Minneapolis Egotist / August 1, 2024 /
Preston Spire’s “New Life Vest” campaign for Change the Ref boldly addressed the issue of gun violence and the epidemic of mass shootings

Preston Spire, Minneapolis’ independently-owned “Good Wins” agen[Read More]
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Solve Breaks First Work For Eccentric Summer Ale Bell’s Oberon

by The Minneapolis Egotist / July 30, 2024 /
Campaign Embraces The Oddities Of Midwestern Summers

Minneapolis indie agency Solve is debuting its first work for Bell’s Oberon after winning creative duties for the iconic summer beer earlier this year. Also, the creative AOR for the brewery’s flagship Two Hearted IPA, Solve’s relationship with Bell’s expanded with the addition of Oberon after winning a competitive pitch.

In its home state of Michigan[Read More]
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