• Parallel’s All-Hands-In Approach Brings Sustainability Within Reach for Any Company

    by / February 19, 2024 /

    SMS Collaborative, a leading force in integrated sustainability staff solutions in the manufacturing and design industries, rebrands as Parallel

    The Sustainability Management & Strategy (SMS) Collaborative, a leading force in sustainability support solutions in the manufacturing and design industries, announces its rebrand under the new name, Parallel. The rebranding marks a significant milestone for the growing company and reflects its commitme[Read More]

  • Summit Brewing Co. Releases New Look for Twins Pils as Summit and the Minnesota Twins Renew Partnership

    by / February 17, 2024 /

    Summit Brewing Co. and the Minnesota Twins have announced a renewed multiyear partnership that will see Summit Brewing Co. continue to be a Twins "Official Craft Beer" and "Official Hometown Craft Beer." With the renewal of this partnership, the iconic Twins Pils packaging is set to undergo a fresh, new look for the 2024 season, featuring the updated Twins logo that the team unveiled before their 2023 season. Target Field will also continue to operate the Summit Brewing Pub in left [Read More]

  • Swim Creative Receives Awards for Outstanding Digital Work

    by / February 14, 2024 /

    Swim Creative, a branding, interactive and advertising firm, is being recognized for creating outstanding digital media. The Association of Marketing and Communication Professionals (AMCP) selected Swim for three awards in various categories for excellence in digital advertising with partner Brown Bag Potatoes (BBP).

    Swim Creative partnered with Vee’s Produce, a produce company based in Superior, Wisconsin, to brand and market its industry-changing product. Brow[Read More]

  • Internship Alert: Brave Co. Seeks Consulting Fellow

    by / February 8, 2024 /

    The Brave Co. Fellowship is a program created for undergraduate students to explore marketing consulting and solopreneurship as a career path. Brave Co. will be offering fellowships in a variety of practice areas, including marketing, branding, design, user experience, and more.

    The Consulting Fellow will be paid $25/hour, which is the equivalent to $50,000/year as a full-time employee. The start date is as soon as Brave Co. finds a qualified candidate. The end date is TBD based on in[Read More]

  • Woychick Design for Minnesota Literacy Coalition

    by / February 6, 2024 /

    The Minnesota Literacy Coalition is a group of 60+ education leaders working to improve literacy outcomes in the state. 

    Because of great disparities in reading achievement, many are unaware of the scope and severity of the literacy problem. Students who cannot read by the end of third grade are four times more likely to drop out of high school. In Minneapolis, fewer than 33% of Indigenous, Black, and Latinx students are reading at grade level compared to more than 75% of white st[Read More]

  • Malley Design Shapes Identity and More for Onward Robotics

    by / February 6, 2024 /

    Back in 2021, Onward Robotics saw a massive opportunity to put its decades of robotics experience and unique technology toward solving a real market pain point: helping warehouses and e-commerce fulfillment centers get orders out the door quickly, efficiently and accurately.

    Known as IAM Robotics at the time, the team recognized that current industry approaches weren’t utilizing both the human and the robot to their full potential. The company went into stealth mode, pivoted and les[Read More]

  • Kick Powers Breakthrough Brand Launch in Crowded Pet Food Market

    by / January 31, 2024 /

    Kick, a Minneapolis-based strategic creative agency, is proud to announce the rapid rise of client Next Level Pet Food from a promising idea to a key contender in the national pet food market. Within just a few months, Kick orchestrated a full-throttle launch for the new brand, strategically shaping every element of the branding system and packaging to ecommerce and retailer tools, as well as a dynamic omnichannel campaign. 

    Founded b[Read More]

  • Rise and Shine x Supercuts Launch High Score Promo for Big Game

    by / January 25, 2024 /

    Want to score a free haircut after this year's Big Game? You're in luck, because Supercuts is going super nuts with Supercuts High Score. 

    Launched in partnership with Rise and Shine and Partners, the Supercuts High Score promotion will give fans across America the chance to catch free cuts if the Big Game hits 75 or more points. 

    Barstool Sports will be amplifying the promotion with custom integrations across its number one sports podcast, "Pardon My Take," as well as its [Read More]