by The Minneapolis Egotist / August 1, 2024 /
Preston Spire’s “New Life Vest” campaign for Change the Ref boldly addressed the issue of gun violence and the epidemic of mass shootings
Preston Spire, Minneapolis’ independently-owned “Good Wins” agen[Read More]
by The Minneapolis Egotist / July 31, 2024 /
When launching a new scent, the first thing Duke Cannon does is sit down and painstakingly craft a song about it. Then he recruits an all-star band, enters the studio, and records for weeks on end, demanding take after take, only emerging when he is satisfied with the pristine results. These songs are usually held in a vault, never to be heard, except when being whistled on occasion when working alone in the garage.
But in this case, the resulting fist-pumping anthem—inspired by the[Read More]
by The Minneapolis Egotist / July 30, 2024 /
Campaign Embraces The Oddities Of Midwestern Summers
Minneapolis indie agency Solve is debuting its first work for Bell’s Oberon after winning creative duties for the iconic summer beer earlier this year. Also, the creative AOR for the brewery’s flagship Two Hearted IPA, Solve’s relationship with Bell’s expanded with the addition of Oberon after winning a competitive pitch.
In its home state of Michigan[Read More]
by The Minneapolis Egotist / May 16, 2024 /
FINN Partners, a leading global integrated marketing and communications agency, today announced that Greg Swan has joined as Senior Partner, Digital Lead. Swan brings with him a notable career spanning more than two decades and highlighted by consistently driven innovation and creative strategy at the intersection of technology and marketing. At FINN Partners, he will leverage his extensive experience in advertising, PR, digital, and social media marketing to enhance the agency’s integrated[Read More]
by The Minneapolis Egotist / April 4, 2024 /
Solve's “The Impossible NIL Deal” effort for client Sunoco (Best Of Show at this year’s The Show, also 4x Clio Sports/Clio winner) is up for two Webbys in the categories of Social: Best Community or Fan Engagement and Social: Best Influencer. It’s been singled out as one of the five best in the world in its category, meaning it’s among the top 12% of the 13,000 projects entered.
That means Solve is now competing for the Internet’s two most coveted awards: The Webby Award a[Read More]
by The Minneapolis Egotist / November 15, 2023 /
Immersive platform uses metaverse to teach about the metaverse, generative A.I., and future of social interaction for consumers today and tomorrow
Minneapolis-based social media agency The Social Lights announced the launch of socialHQ, a metaverse outpost for discovery, education, and engagement designed to help explore the future of social media as a company and with clients.
The agency partnered with immers[Read More]
by Egotist / October 23, 2023 /
There’s an auto dealer stereotype.
No one likes it.
And yet, that stereotype continues to persist:
Asking women when their husbands are coming. Dealers judging people’s credit worthiness by their wardrobe. Or misrepresenting details easily found online. The classic, “let me go talk with my manager.”
It’s all so much dumb, unnecessary behavior.
That’s why there’s an antidote at Apple Autos:
Don't Get Screwed.
The campaign la[Read More]
by The Minneapolis Egotist / October 2, 2023 /
Minneapolis ad agency Preston Spire’s “New Life Vest” campaign for Change the Ref presents a new wardrobe need for our new normal
Minneapolis advertising agency Preston Spire is launching a provocative public service camp[Read More]
