• Zebco Re-Casts Andy Griffith TV Tune to Hook New Fishing Generation

    by / June 18, 2019 /

    No prize trophy for recognizing that fishing, one of the great outdoor American pastimes has been struggling to reel in new, young consumers to the sport. According to PEW Research, participation in fishing is sharply down with the Millennial generation – just 12 percent compared to Generation X (19.1 percent) and Baby Boomers (almost 30 percent). Now a bold new campaign from Zebco, one of America’s favorite fishing brands, is aiming to change all of that, using one of the most iconic TV [Read More]

  • Fellow Welcomes Julie Koepsell as Managing Director

    by / June 18, 2019 /

    Fellow announces a new hire as Julie Koepsell joins the agency as Managing Director; working to build stronger, more collaborative relationships with clients and create compelling work that transcends channels and media. Koepsell is an award-winning industry veteran with years of experience leading multi-disciplinary teams and driving great results for wide range of startups, companies and Fortune 500 clients.

    “Julie aligns perfectly with our agency’s pursuit of marrying brand wit[Read More]

  • Call for Artists: Posters for Parks 2019

    by / June 17, 2019 /

    The deadline to submit your application for this year’s Posters for Parks show is fast approaching. Friday, June 21, may be the longest day of the year, but we don’t want to see any long faces from artists who failed to apply. It’s easy—go here.

    Posters for Parks is one of the Twin Cities’ most popular pop-up poster shows, scheduled for Saturday, September 28, at Royal Foundry Craft Spirits. 50% of all profits are donated to be[Read More]

  • Periscope Is 1st Minnesota Agency Awarded D&AD Pencil In 8 Years

    by / June 17, 2019 /

    Periscope has been awarded a coveted Pencil at the 2019 D&AD Awards, making it the first Minneapolis agency bestowed with the honor since 2011. An agency first, Periscope was presented with a Wood Pencil for Use of Integrated in the media category for the innovative work surrounding the launch of Trolli’s Sour Brite Sneaks.

    “The D&AD Pencil is the icon of creative excellence. The badge of honor for people making the best creative work in the world, the pencil represents a [Read More]

  • Capsule Puts In Work For Hexa Recreational Products

    by / June 17, 2019 /

    How do you captivate the consumer of today as a niche-specialty retailer? When customization and personalization are king, it’s often difficult for small retail players to compete with big brands and mega-retailers while turning a profit at the same time. When New Normal Consulting approached Capsule on behalf of high-end manufacturer, Hexa Recreational Products, the inkling of an idea for a customizable jacket kiosk was present. Capsule’s job? Turn that inkling into tangible reality.

    [Read More]

  • Job Alert: Nina Hale Seeks Director of Human Resources

    by / June 17, 2019 /

    Nina Hale is currently seeking an employee-focused Director of Human Resources with more than ten years of holistic human resource management experience to lead the growing HR function at Nina Hale. The HR Director will partner with our teams and team leaders to effectively align critical human resources principles with Nina Hale's business objectives.

    Interest piqued? Take a peek.

    [Read More]

  • Gasket Studios + Sir Elton John = 🤯

    by / June 14, 2019 /

    Last month, Gasket Studios received a call from Los Angeles-based We Are Hear. Their inquiry? Animation for a music video.

    When Gasket found out the music video was for a brand-new track by Elton John for the new Rocketman biopic, they sure as shit picked up their jaws off the floor and got down to business.

    Here's the business...



    [Read More]