Observations from a mostly retired but still fully functioning advertising mind
My original headline for this latest missive was going to be: Body (Copy) Discovered in Edina Family’s Bedroom Closet. After all, who doesn’t love a good murder mystery? Spoiler alert: there’s no murder involved here, but there is an element of death. More to come.
How it all started: Last week, some wire shelving in one of our basement bedroom clo[Read More]
“James,” John Cevette said to me, “the timing is off. Let's take a moment and examine why this latest edit isn't working.”
He chose a compact disc from the rack and placed it in the player (yes, this was the mid-nineties). He played a classical piece. It had a build and a reprieve, another build and reprieve, and, finally, the crescendo and resolution. This example was to convey that the same principles applied in the timing of the edit for the TV ad the agency was producing.<[Read More]
Company culture spans well beyond snacks and beer on tap. For us, in the creative field, the culture can really be defined by the work we do, and who we work with. To us, it takes a lot of courage to remove a client who causes strife. This scratches the surface on it's all tied together.
A note from a co-founder Last year, I wrote about managing my mental health and the toll the pandemic had taken on me. The outpouring of support was[Read More]
I’m a 23-year-old, born and raised in the later 1990s and into the 2000s. I’m the youngest of four, with three older brothers, and as such, the culture of the ’90s permeated and shaped my existence. I grew up on Harry Potter, was dragged along to Backstreet Boys concerts, and lived inside the world of my Polly Pockets’ mansion. You could argue I’ve been a cultural critic since my early days of stockpiling YA novels and Teen Vogue issues, so it’s no wonder I find myself [Read More]
A lot has gone down since I last wrote one of these. (How’s that for the understatement of the century?) But no need for me to dive into politics or pandemics here — I like to think of this as a safe space or perhaps even an escape for anyone who actually reads it. Instead I’ll just say that I hope everyone is staying saf[Read More]
By Zaar Taha, Minneapolis-based Freelance Copywriter/Creative Director | Copyzaar.com
Now that I have a bit more of it on my hands, I’ve been thinking a lot about time. Since I don’t have to be somewhere between 8:30 am and God-knows-whenever-past-5 pm each day, time just looks different to me now. Unequivocally, hours used to [Read More]