“The Free(lance) Life, Freelance & Friendship” By Zaar Taha, Freelance Copywriter/Creative Director

by / November 8, 2018 / Am I a better writer or a better friend? Just something I’ve contemplated lately (and then contemplated whether it was even worth contemplating, but… here we are). Looking back at my first handful of months as a freelancer, it’s clear I’ve been granted the majority of my opportunities by friends. Some directly and some indirectly. I guess 25 years in the Minneapolis advertising market [Read More]

“The Free(lance) Life, First Six Months” By Zaar Taha, Minneapolis-based Freelance Copywriter/Creative Director

by / September 7, 2018 / Since my last post earlier this summer, I’d gotten busy. Real busy. So busy that I actually had to say ‘no’ a couple times. And if you know me at all, you know I don’t ever like doing that. It’s just not in my DNA, or if it is, it refuses to play nice with the other strands. So if I do say ‘no’ to a request, know I’m simply not physically able to do it, I haven’t the slightest id[Read More]

“Positivity Matters: An Open Letter to Candidates” by Chris Preston

by / August 16, 2018 / In an effort to make his own positive difference, Chris Preston, principal and creative director at Minneapolis-based marketing agency Preston Kelly, is reaching out to the political candidates vying for election in the mid-terms with an open letter arguing for the effects of positivity.    Dear candidates, Congratulations on your win in the primaries. As you[Read More]

“10 Things I Wish I Knew 10 Years Ago” by John Frahm, Account Director at Latitude

by / August 3, 2018 / I’ve been fortunate to work with and learn from massively talented, varyingly patient, and endlessly good-natured people over the duration of my short career. If one of the steps in self-growth is to not only come to recognize your ability at self-awareness, but also challenging yourself to come to terms with it—oh buddy have I been growing lately. This industry does a grand job of putting p[Read More]

“A Queer Eye For Marketing Genius” by Tyler Hanna

by / July 13, 2018 / Background I’m a Christian. My younger brother is a gay man. If you pay attention to current events and trends, you know that these two demographics haven’t always gotten along (which is unfortunate). Sometimes the LGBTQ community and the Christian community have even been at odds with one another. This theme of conflict between the LGBTQ and Christian communities arises in the first episode [Read More]

“The Free(lance) Life, Ramadan Style” By Zaar Taha, Minneapolis-based Freelance Copywriter/Creative Director

by / June 1, 2018 / After 23 years in the advertising business, for the first time ever, I’m doing Ramadan a bit more on my terms. In the past, as I’ve fasted from food and drink from dawn to sunset every day for a month, I’ve had to endure a litany of agency barbecues, client meeting pizza leftovers, and “donuts in the kitchen!” It’s like free food just knows when Muslims are doing Ramadan. Now, on my ev[Read More]

“The Free(lance) Life, Month 1” BY ZAAR TAHA

by / May 14, 2018 / After just 30 days of being out on my own, untethered by the too-fast-or-too-slow-moving agency clock, I find myself in a highly unfamiliar position. It’s 11:27 am and I’m home, lounging on my living room sofa, writing this piece. It’s neither billable nor due at any particular time. So weird. I’m either caught up with all my work or I don’t have any work to be caught up on. Glass half e[Read More]

Tom Pick Wonders if Minneapolis is Becoming Event-apolis

by / May 10, 2018 / What do most people think of when they hear "Minnesota"? Well, according to this mostly accurate guide (everyone knows the home of the Juicy Lucy is The 5-8 Club, not Matt's Bar—sheesh) from Movato, the answers include: Cold weather. (Yes, but only for seven months out of the year. Okay, sometimes eight). "The Land of 10,000 Lakes" (Per our license plates, yes, but actually it's closer to[Read More]