by the minneapolis egotist / February 1, 2018 / As I sift through brief after brief chock-full of segmentation profiles and mandatory personalization variables, my mind longingly wanders to the good old days of advertising. Well, the ones I’m old enough to remember at least. It was a special time for copywriters like me where a single headline spoke to everyone, not just this segment or that segment, and a righteous call-to-action (one, of co[Read More]
by the minneapolis egotist / September 28, 2017 / This year, GdB (Gabriel deGrood Bendt) turns 20. That means, the agency opened its doors just before the turn of this century and right at the cusp of the digital age. Since then, the shop has gone through more than its fair share of changes, including becoming part of Clear Night, a marketing services platform with a new office in the North Loop. Long-time agency creative director, Doug deGrood h[Read More]
by the minneapolis egotist / July 7, 2017 / Written by Brooke Nelson, organic social strategist at Rocket55 On a sunny Friday in June, the world of digital marketing converged on the Saint Paul RiverCentre for the annual MnSearch Summit: a one-day marketing conference that brings together marketing and business professionals from around Minnesota and the greater Midwest for a day learning from an elite lineup of keynote and session speaker[Read More]
by the minneapolis egotist / June 19, 2017 / Written by Andy Thieman and originally published by Twin Cities Business Magazine I started my career at an electronics big box retailer, writing product signage and price tags for vacuums. Day in, day out, I boiled down features and benefits to a few short sentences and a handful of bullets. That was 20 years ago, but it taught me an unforgettable lesson: what’s merely True about your product [Read More]
by the minneapolis egotist / March 24, 2017 / Written by Roman Paluta and originally posted on The Drum Being client-centered is something many agencies say but few truly live up to. Listen carefully to what your agency may be telling you. If as a client you’ve heard any one of these – worse yet if you’ve heard several – you’re probably in need of a change. 1. “We need more time.” When an agency says this it means they were bu[Read More]
by the minneapolis egotist / March 22, 2017 / The Chief Creative Officer stares blankly at the Chief Financial Officer. The Managing Director talks about the state of the business. And the designers are looking at another new business pitch that will have them up late nights and working over the weekend. You need to hire. But do you have the revenue to staff up? Or the energy to outsource and maintain quality? Who is best suited to make those[Read More]
by the minneapolis egotist / December 8, 2016 / by Joseph Duffy, Duffy EVP of Design That was one question I had when approached about hosting the TypeED/AIGA “Whisky Type Workshop” this past month at our studio in Minneapolis. The other big question: Is it “Whiskey” or “Whisky?” That age-old question has always stumped me personally, and does seem relevant when talking about the actual type that spells out the words. The answer is[Read More]
by the minneapolis egotist / November 26, 2016 / by Yamamoto’s copywriters, interviewed by Brenna Pileggi Imagine my surprise (me, Brenna) when I was recently asked to speak about my career path to a college copywriting class. After all, it’s only been a few short years since I was in those very shoes—trying to break into the industry myself. So, I compiled some of the tips I’ve learned along the way as a student, intern, and full-fled[Read More]
