“A Fond Farewell to the Free(lance) Life” By Zaar Taha

by / March 30, 2021 /

By Zaar Taha | Partner at We Creative | wecreativepartners.com

A lot has gone down since I last wrote one of these. (How’s that for the understatement of the century?) But no need for me to dive into politics or pandemics here — I like to think of this as a safe space or perhaps even an escape for anyone who actually reads it. Instead I’ll just say that I hope everyone is staying saf[Read More]

“The Free(lance) Life, Freelance & Friendship” By Zaar Taha, Freelance Copywriter/Creative Director

by / November 8, 2018 /

Am I a better writer or a better friend? Just something I’ve contemplated lately (and then contemplated whether it was even worth contemplating, but… here we are). Looking back at my first handful of months as a freelancer, it’s clear I’ve been granted the majority of my opportunities by friends. Some directly and some indirectly. I guess 25 years in the Minneapolis advertising market has a way of getting you all networked up. Unlike others [Read More]

“The Free(lance) Life, First Six Months” By Zaar Taha, Minneapolis-based Freelance Copywriter/Creative Director

by / September 7, 2018 /

Since my last post earlier this summer, I’d gotten busy. Real busy. So busy that I actually had to say ‘no’ a couple times. And if you know me at all, you know I don’t ever like doing that. It’s just not in my DNA, or if it is, it refuses to play nice with the other strands. So if I do say ‘no’ to a request, know I’m simply not physically able to do it, I haven’t the slightest idea how to do it, or that my wife says I’m not allowed to do it.

The[Read More]

“10 Things I Wish I Knew 10 Years Ago” by John Frahm, Account Director at Latitude

by / August 3, 2018 /

I’ve been fortunate to work with and learn from massively talented, varyingly patient, and endlessly good-natured people over the duration of my short career.

If one of the steps in self-growth is to not only come to recognize your ability at self-awareness, but also challenging yourself to come to terms with it—oh buddy have I been growing lately.

This industry does a grand job of putting personalities on a pedestal.  It does a crap job rewarding young personalities for [Read More]