“Observations from Gen Z’s Big Sister” by Madi Rinaldi, CBX

by / May 27, 2021 /

I’m a 23-year-old, born and raised in the later 1990s and into the 2000s. I’m the youngest of four, with three older brothers, and as such, the culture of the ’90s permeated and shaped my existence. I grew up on Harry Potter, was dragged along to Backstreet Boys concerts, and lived inside the world of my Polly Pockets’ mansion. You could argue I’ve been a cultural critic since my early days of stockpiling YA novels and Teen Vogue issues, so it’s no wonder I find myself [Read More]

“A Fond Farewell to the Free(lance) Life” By Zaar Taha

by / March 30, 2021 /

By Zaar Taha | Partner at We Creative | wecreativepartners.com

A lot has gone down since I last wrote one of these. (How’s that for the understatement of the century?) But no need for me to dive into politics or pandemics here — I like to think of this as a safe space or perhaps even an escape for anyone who actually reads it. Instead I’ll just say that I hope everyone is staying saf[Read More]

“The Free(lance) Life, Freelance & Friendship” By Zaar Taha, Freelance Copywriter/Creative Director

by / November 8, 2018 /

Am I a better writer or a better friend? Just something I’ve contemplated lately (and then contemplated whether it was even worth contemplating, but… here we are). Looking back at my first handful of months as a freelancer, it’s clear I’ve been granted the majority of my opportunities by friends. Some directly and some indirectly. I guess 25 years in the Minneapolis advertising market has a way of getting you all networked up. Unlike others [Read More]

“The Free(lance) Life, First Six Months” By Zaar Taha, Minneapolis-based Freelance Copywriter/Creative Director

by / September 7, 2018 /

Since my last post earlier this summer, I’d gotten busy. Real busy. So busy that I actually had to say ‘no’ a couple times. And if you know me at all, you know I don’t ever like doing that. It’s just not in my DNA, or if it is, it refuses to play nice with the other strands. So if I do say ‘no’ to a request, know I’m simply not physically able to do it, I haven’t the slightest idea how to do it, or that my wife says I’m not allowed to do it.

The[Read More]