“Experienced gut matters” by Zaar Taha

by / April 25, 2018 /

“How long will three ad campaign concepts take?”

“Two weeks.”

Not entirely sure which century this conversation took place in, but the answer has certainly held up nicely over the years. Two weeks to kick off the project, noodle on it, stress over it, come up with heaps of concepts, decide which three have the most promise (or which three suck the least), make the copy sound less salesy, and design the heck out of it all. Ah, those magical two weeks.

Truth is, [Read More]

“Ramblings of a Copywriter” by Zaar Taha

by / February 1, 2018 /

As I sift through brief after brief chock-full of segmentation profiles and mandatory personalization variables, my mind longingly wanders to the good old days of advertising. Well, the ones I’m old enough to remember at least. It was a special time for copywriters like me where a single headline spoke to everyone, not just this segment or that segment, and a righteous call-to-action (one, of course, that always included a phone number) was all you needed in order to claim your ad was “ef[Read More]

Doug deGrood has something to say. 12 things, actually.

by / September 28, 2017 /

This year, GdB (Gabriel deGrood Bendt) turns 20. That means, the agency opened its doors just before the turn of this century and right at the cusp of the digital age. Since then, the shop has gone through more than its fair share of changes, including becoming part of Clear Night, a marketing services platform with a new office in the North Loop. Long-time agency creative director, Doug deGrood here ruminates on some of what he’s learned over the past 20 years.

“Tell me[Read More]

Q&A with Jason Dailey, Partner Development Lead at Facebook

by / July 7, 2017 /

Written by Brooke Nelson, organic social strategist at Rocket55

On a sunny Friday in June, the world of digital marketing converged on the Saint Paul RiverCentre for the annual MnSearch Summit: a one-day marketing conference that brings together marketing and business professionals from around Minnesota and the greater Midwest for a day learning from an elite lineup of keynote and session speakers.

One of those speakers was Jason D[Read More]

Designing a Design Business That Works, by Joseph Duffy

by / March 22, 2017 /

The Chief Creative Officer stares blankly at the Chief Financial Officer. The Managing Director talks about the state of the business. And the designers are looking at another new business pitch that will have them up late nights and working over the weekend. You need to hire. But do you have the revenue to staff up? Or the energy to outsource and maintain quality? Who is best suited to make those tough decisions?

Generally speaking, we’re all here to thread the needle between deliv[Read More]