Observations from a mostly retired but still fully functioning advertising mind
In the Washington Irving story, Rip Van Winkle, ol’ Rip goes to sleep after imbibing a powerful alcoholic beverage, only to awaken 20 years later to find the world changed beyond recognition.
I just had an eerily similar experience. I was asleep, so to speak, not for 20 years, but for three years. My slumber was also liquor-induced. You see, I left the ad [Read More]
FREE BEER. NO ASSHOLES. It’s a phrase Shineboxers know well and use often.
Partly because it’s punchy and memorable. Sprinkled with logos, pathos, and ethos. (The Greeks would’ve loved it.) Mostly, however, because it’s one of our core values.
And it’s taken seriously.
FBNA is more than rotating beer taps and zero tolerance for micro aggression. “It’s literal, but also figurative,” Shinebox Founder & Visionary Randy Larson ex[Read More]
Company culture spans well beyond snacks and beer on tap. For us, in the creative field, the culture can really be defined by the work we do, and who we work with. To us, it takes a lot of courage to remove a client who causes strife. This scratches the surface on it's all tied together.
A note from a co-founder Last year, I wrote about managing my mental health and the toll the pandemic had taken on me. The outpouring of support was[Read More]
I’m a 23-year-old, born and raised in the later 1990s and into the 2000s. I’m the youngest of four, with three older brothers, and as such, the culture of the ’90s permeated and shaped my existence. I grew up on Harry Potter, was dragged along to Backstreet Boys concerts, and lived inside the world of my Polly Pockets’ mansion. You could argue I’ve been a cultural critic since my early days of stockpiling YA novels and Teen Vogue issues, so it’s no wonder I find myself [Read More]
A lot has gone down since I last wrote one of these. (How’s that for the understatement of the century?) But no need for me to dive into politics or pandemics here — I like to think of this as a safe space or perhaps even an escape for anyone who actually reads it. Instead I’ll just say that I hope everyone is staying saf[Read More]
By Zaar Taha, Minneapolis-based Freelance Copywriter/Creative Director | Copyzaar.com
Now that I have a bit more of it on my hands, I’ve been thinking a lot about time. Since I don’t have to be somewhere between 8:30 am and God-knows-whenever-past-5 pm each day, time just looks different to me now. Unequivocally, hours used to [Read More]
Nikki Cron / The Underachievers Reunite in the Name of Achievement
Best of luck, Jenn. I'm rooting for you even if we've not met. Haven't met Cole either. But I can attest that the rest of this motley crew soars...[Read More]
