• COOL STORY Wants You to Visit Lake Street

    by / July 1, 2025 /

    What happens when you blend strategy with humanity? You get some good ole-fashioned, wholesome content! COOL STORY has partnered with Visit Lake Street to launch a #content campaign celebrating one of Minneapolis’ most diverse, artistic, and misunderstood corridors.

    The campaign, titled “What a Wonderful Street,” nods to Louis Armstrong’s classic tune while capturing the soulful, resilient beauty of Lake Street — where cultures mix, art f[Read More]

  • Bayou Some! RSP Launches New National Campaign for The Original Louisiana Hot Sauce

    by / June 26, 2025 /

    Independent, brand navigation agency, Rise and Shine and Partners, has launched a bold new “That’s Louisiana Hot.” campaign for The Original Louisiana Hot Sauce, showcasing the brand’s rich cultural roots and focus on authentic flavor. At the heart of the campaign is a new TV spot, filmed in Louisiana’s Atchafalaya Basin and crafted to honor the sauce’s origin story.

    Eschewing the “hotter-is-better” trend, the campaign focuses on simplicity and soul[Read More]

  • Tony Franklin Presents: The Big Green House

    by / June 11, 2025 /

    Tony Franklin, longtime Minnesotan director, now stationed in Los Angeles, wrapped up a passion project he labored over for more than five years — and it's finally coming out.

    The film takes place in Robbinsdale, Minnesota, and is about a family that opens its home to people seeking not only shelter but healing. It's a semifinalist in the Dublin Movie Awards and the Mexico City Film Festival. Want to catch it for yourself? It's playing at The Riverview Theater on June 23 a[Read More]

  • Rise and Shine and Partners Cooks Up New Work for New Client, Better Than Bouillon

    by / May 22, 2025 /

    Just one spoonful can elevate any recipe, any meal, any occasion, because everything is better with Better Than Bouillon. For Rise and Shine and Partners' first national campaign for this client, they used ChatGPT to test their premise: is EVERYTHING better?

    They tried everything from cake recipes to breakfast recipes. Turns out, ALL THE THINGS are better with Better Than Bouillon.

     

    [Read More]

  • Motion 117 Productions Wins 13 Telly Awards for Excellence in Storytelling Across Music, Education, and Architecture

    by / May 22, 2025 /

    Twin Cities-based studio recognized nationally at the 46th Annual Telly Awards for standout storytelling

    For the second year in a row, Twin Cities-based creative video agency Motion 117 Productions has been recognized on the international stage, earning 13 Telly Awards for work spanning music, education, and architecture. These honors celebrate the company’s collaborations with Cloud Cult, Mounds Park Academy (MPA), and RSP A[Read More]

  • Skylab Launches Get To Going Travel Series for Sun Country Airlines

    by / April 26, 2025 /

    Get To Going is a new series about attainable travel experiences beyond the pool. An exploration of what you can do in just four days at various destinations, all through the lens of a Minnesota mom (@ThatMidwesternMom).

    But it’s also about how brands can be the studios and creators can be the stars in long-form episodic content that engages and entertains target audiences in more humanizing and meaningful ways.

    Set to be released on in-flight entertainment and onli[Read More]

  • Solve Launches First Work For Insurance Leader The Hartford

    by / April 11, 2025 /

    Effort Features Brand Anthem Spot Accompanied By Brand Identity Refresh From Pentagram

    Independent agency Solve is breaking its first work this week for leading insurance company, The Hartford. The campaign is part of an overall brand refresh that spans positioning, tagline and identity, including a bold, contemporary look for its iconic stag logo that honors the company’s rich history while demonstrating its modern, visionary [Read More]

  • Q&A with Howdy Gang’s Newest Director Jasia Ka

    by / April 10, 2025 /

    Q: What professional achievement are you most proud of?
    A: Winning an Emmy for my broadcast documentary Ghost, chronicling the journey of the eponymous Bruk Up dancer in Brooklyn, NY. That and directing the BMW i7 ad with Brooke Shields this past year. The highlight was Brooke telling me that she loved working together at the end of the day.

    Q: Tell us a bit about your professional background.
    A: I have a vast portfolio, from commercial to branded content and TV to film.[Read More]