by The Minneapolis Egotist / May 24, 2023 /
CRAFTSMAN®, the iconic American brand of quality tools, storage and outdoor equipment, selected Colle McVoy as creative partner to help re-energize the 95+ year-old brand. The ambitious new campaign connects the brand’s beloved sense of nostalgia to the forwa[Read More]
by Egotist / May 12, 2023 /
“Find Your Best Self on the Water” director Fern Berresford’s new spot for the non-profit Recreational Boating and Fishing Foundation aka RBFF’s latest national Take Me Fishing™ campaign created in open collaboration with creatives at Colle McVoy. debuts. A feel-good fishing-inspired spot, “Find Your Best Self on the Water” marks Berresford’s first U.S.-based shoot and commercial work since joining the roster at Rakish, as it highlights empowered women confidently casting thei[Read More]
by Egotist / April 24, 2023 /
Animation studio, MAKE, known for its reputable work in the advertising world, sets sights beyond commercial work and dives into original content production with MAKE Originals, an in-house development and production division.
With a passion for storytelling and commitment to innovation, MAKE enters the realm of original content by creating eye-catching animated micro-short films. "Our goal is to provide bite-size content that is accessible, uniqu[Read More]
by The Minneapolis Egotist / April 17, 2023 /
In new advertising campaign, Mayo Clinic spotlights state-of-the-art technologies, practices and interventions distinguishing it as No. 1 hospital in U.S.
Today, Mayo Clinic launched its latest advertising campaign, inspired by the innovation, technology and patient-centric care that has secured its standing as the No. 1 hospital in the nation for the past seven years, according to U.S. News & World Report.
“With this new campaign[Read More]
by The Minneapolis Egotist / March 6, 2023 /
For the past few years, Duke Cannon Supply Co. has released a much-loved limited-time-only Shamrock soap to herald the arrival of St. Patrick’s Day. Packed with rich, Gaelic lather and available as both THICK high-viscosity body wash and a Big Arse Brick of Soap, this minty fresh concoction is perfect for washing away the residual mischief and shenanigans of the famously rowdy mid-March holiday.
But Shamrock’s cleaning abilities are not limited to just human bodies. No, such is th[Read More]
by Egotist / January 12, 2023 /
Got a few minutes to spare this morning? Check out this new video Paul Irmiter directed for the song "Colouramic" by The Mubbla Buggs. According to Paul, it took weeks to build all the props and set and took about two hours to break it all down. As Paul says, "Hats off to The Mubbla Buggs for trusting this crazy idea and being so much fun to work with on set."
Director: Paul Irmiter
Props & Set decoration: Jane "Clouds" Calvin
Set painter & props: Isabella
[Read More]
by The Minneapolis Egotist / December 6, 2022 /
BBDO Minneapolis announces a new holiday effort designed to unite families
This holiday season, HORMEL BLACK LABEL Bacon is launching a holiday effort as part of their MAKE IT™ campaign showing the power of their bacon to bring families together around a common love. This effort positions the product as an irresistible peacemaker (or piecemaker) during moments of inevitable family holiday tensions.
The holiday work is led by a TV spot that tells th[Read More]
by The Minneapolis Egotist / November 29, 2022 /
When it comes to children’s health, there should be no limits to care. They deserve to be surrounded by relentless and compassionate care teams, the most innovative treatments and a network of specialists committed to better outcomes. The “Incredible. Together.” campaign highlights the continuum of care at Children’s Health and cutting-edge technologies they put to work every day, as well as shows how they’re pushing the boundaries of incredible care to make[Read More]
