Media Bridge announced that Jessica Westberg has been promoted to Vice President of People, effective Nov. 1, 2023. As part of the promotion, Westberg will also serve on Media Bridge’s leadership team.
Westberg was previously HR and DEI Manager. Prior to Media Bridge, her HR experience included tenures at Target and FedEx, where she went well beyond her defined responsibilities in an effort to close glaring racial discrepancies between managerial and non-managerial positions. At Med[Read More]
The classic advertising hook you know and love is back! The SPLASH jingle has been revived in a new, animated spot by Griffin Archer and Motion 504. This time, we follow the perilous journey of an adorable car named “Henry” as he battles everything from ice storms to angry bugs. With the help of Weather Repel Windshield Washer Fluid from SPLASH, Henry is able to dodge potholes, deer, and the occasional snow-throwing oak tree to make it safely to school.
The Experiential Designer uses a holistic approach to bring a multi-sensory brand experience to life. Collaborating with event producers, strategists, account and creative teams, the Experiential Designer is responsible for developing brand experience strategies, creative concepts for events, experiential marketing and brand campaigns, and creative content development, design and production of creative deliverables. This role reports to the agency Executive Creative Director.
The Senior Experiential Producer's primary responsibility is to oversee and develop comprehensive budgets, timelines, staffing, and operational plans to deliver immersive brand experiences. They are responsible for bringing unique creative concepts to life within budget constraints by nurturing relationships with vendor partners, internal creative teams, and account teams. This role reports directly to the agency VP of Production.
The ideal candidate for this role possesses a problem-[Read More]
The Experiential Producer's primary responsibility is to develop comprehensive budgets, timelines, staffing, and operational plans to deliver immersive brand experiences. They are responsible for bringing unique creative concepts to life within budget constraints by managing relationships with vendor partners, internal creative teams, and account teams. This role reports directly to the agency VP of Production.
The ideal candidate for this mid-level position is a resourceful problem s[Read More]
Leading manufacturer of almost every type of household cleaning product imaginable, CLRBrands, has launched the very firstnationalcampaign of its newly minted AORpartnership with Periscope, a Quad Company.
IN Food Marketing & Design is kicking off its 2024 Food for All partnership program. Each year as part of their 5% to Fight Hunger give-back campaign, IN Food teams up with a Twin Cities nonprofit working to alleviate hunger. The chosen partner receives:
• $10,000 worth of marketing services
• Up to $10,000 in agency profits
• 25 hours of staff volunteering
Over the last 6 years, Food for All has contributed:
• $50K in pro-bono marketing service[Read More]
Dynamic design-driven advertising and branding agency MONO announced that entrepreneur Jake Webb and his new company, Thrift MRKT, are the recipients of the firm’s new Brand-In-Residence Accelerator program. Designed to help diverse entrepreneurs in the Minneapolis/St. Paul area grow their business, the program was created after MONO saw the success of a 2022 pilot program. In June, MONO put out a call to local businesses to apply to the program and evaluated a number of businesses before d[Read More]
I just read a job posting boasting that the agency creates "big beautiful brand experiences." I wonder how big and beautiful they really are, al...[Read More]
Anon / Breaking: Ad Industry Collapses Under Weight of its Own BS
It would be nice if the latest shiny new objects were indeed shiny or new, and CMOs have accused creative departments of "pursuing awards over r...[Read More]
Christopher Cole / “Just Sayin’…” By Doug deGrood
Instead of felt backing, some would drop even more $$ by sending our work to a laminator in LA who used neoprene instead.
The cost of shippin...[Read More]
Doogie McShank / Breaking: Ad Industry Collapses Under Weight of its Own BS
You worked "Ramada Inn" and "Lanyard" into the same article--two iconic symbols of greatness. And for that, you are to be congratulated....[Read More]
Mark Zukor / “Just Sayin’…” By Doug deGrood
Thanks for sayin’ this, Doug. I think about the famous Howard Gossage quote all the time, “Nobody reads advertising. People read what intere...[Read More]
