As a Senior Copywriter, you’ll be tasked with taking on big, sticky challenges—tackling them with pen, paper and an open mind. You’ll bring strong strategic, conceptual, and executional skills to the team while proactively understanding clients’ needs from a business and brand perspective. You’ll develop distinct brand voices, campaign concepts and well-crafted executions. The ideal candidate has 4-8 years of creative agency experience, a proven ability to generate original ideas an[Read More]
Minneapolis agency X-FCTR supported Bobcat Company to introduce “Fixer Upper” star and Magnolia co-founder Chip Gaines as its newest brand ambassador. The partnership between the global manufacturer and Gaines was launched this spring with the agency supporting content, PR and advertising under the campaign “How Fun Gets Done” – merging Gaines’ love of hard work and entrepreneurship with the company’s mission to empower people to accomplish more.
In our business, we work on an incredible variety of projects for clients spanning industries around the globe. However, it is safe to say that some projects have more meaning than others. Let me be clear: This is not to diminish or minimize any other projects. On the contrary, it's to elevate this particular engagement, Squash Cancer.
Squash Cancer, developed by Michelle Fields, a breast cancer survivor, is a mission-driven gift business designe[Read More]
Since 1900, Britt, Iowa, has been hosting a National Hobo Convention. Part of that event is a weekend festival, Britt Hobo Days, that includes a parade, a community stew, entertainment, and more.
Hobos from all over the U.S. travel to town and set up a hobo jungle, selling their crafts and providing free entertainment to the visitors.
The highlight of the festival is the election of the King and Queen of the Hobos (Riley Kane and John Wallace met the current King, Angel, when [Read More]
More golf balls go into the water at the 3M Open than at any other PGA tournament. The best place to catch all of this action is from the STILLY Party Deck on the 18th hole. To celebrate the spirit of the STILLY Party Deck, COOL STORY hosted the 2nd annual Dunk or Dive tournament with the 3M Open and STILLY vodka.
Each contestant gets one shot to clear the pond. If they "dunk" their ball on the green, they're safe. If at any point they hit their ball into the water, they[Read More]
Observations from a mostly retired but still fully functioning advertising mind
By Doug deGrood
About a year ago on LinkedIn, I shared a logo redesign my daughter Gigi and I did for the Killebrew-Thomson Memorial, a word-class golf fundraiser in Sun Valley, ID (and now Minneapolis) that has raised millions of dollars for leukemia and cancer research since 1977.
Back in winter of 2022, Hannah Stauts, their executive director, happened[Read More]
Garrett Gilkey was drafted by the Cleveland Browns in 2013 and ended his NFL career as a Tampa Bay Buccaneer. After retiring due to injury, Gilkey opened HGC, a full-service design-build company focused on custom luxury residential and commercial builds. Within five years, Gilkey was managing a team of 30+ employees with millions in annual revenue and 270% growth.
Ryan Jensen was drafted by the Baltimore Ravens in 2013, and in 2018, he signed a contract with Tampa Bay. He went on to h[Read More]
The saying goes, if you love what you do, you’ll never work a day in your life. Local creative agency, Out There Advertising, has been living this sentiment not only through the work they produce, but also with the relationships they uphold inside and outside the office, their creative process, and the way they honor work-life balance. To match this community, growth, and personality, Out There Advertising has rebranded to become wonderhorse. Intrigued? More on the name later…
