FLM Harvest in Minneapolis Adds 10 to Staff

by / January 22, 2020 /

FLM Harvest, a strategic consulting, communications and marketing agency, adds 10 to its staff as it continues to grow its existing and new business. The new hires arrive from a variety of backgrounds and experiences, all contributing to the agency's cross-functional approach to agriculture and food clients.

New team members include:

-Lauren Baker, public relations specialist, was previously with Broadhead as a public relations manager.

-Megan Call, executive coordinat[Read More]

RILEY HAYES EVOLVES ITS BRAND WITH NEW CREATIVE DIRECTOR, STEVE TENEBRINI

by / January 22, 2020 /

Steve Tenebrini has been named Creative Director at Riley Hayes, bringing a new level of creative horsepower to bear upon the agency’s evolving brand and aggressive growth trajectory. These changes come at a time when the company is refining its service offerings while expanding its reach.

"As we position ourselves for strategic growth, I'm thrilled to have Steve join us,” said Dan Hoedeman, VP Engagement. “His experience combines design and digital thinking within a systems min[Read More]

Polaris Industries Selects Adventure for Polaris Boat Brands

by / January 21, 2020 /

After a competitive review of proposals from several firms, Polaris Industries has selected Adventure Creative to create strategic communication framework for Striper, Bennington, Hurricane and Godfrey brands.

Striper has moved manufacturing to Syracuse, Indiana, after being acquired from Larson Boat Group in early 2019. Bennington, Godfrey and Hurricane are four of the most recognizable brands in the pontoon, deck and cruiser boat segments.

“We couldn’t be more excited to[Read More]

Submissions for The Show Close January 24

by / January 21, 2020 /

Submissions for The Show from the Advertising Federation of Minnesota (AdFed) close on Jan 24. The Show is an annual event to recognize and reward the creative spirit of excellence in the art of advertising. Categories of this year’s Show are: Sales Promotion; Direct Marketing; Magazine Advertising; Newspaper Advertising; Ambient Media; Out-of-home; Websites; Social Media; Apps, Games and Virtual Reality; Blog Digital Publications; Radio Advertising; Television Advertising; Cinema Advertisi[Read More]

Haberman Rebrands the Independent Natural Food Retailers Association (INFRA)

by / January 18, 2020 /

The mission of the Independent Natural Food Retailer Association (INFRA) is to strengthen independent natural food retailers through shared resources. From the time it was founded in 2004, INFRA had grown to be so much more than a purchasing cooperative for its independent grocers that many of its 300+ members weren’t aware that it also offered resources for training, marketing and operational needs.

Haberman’s goal for rebranding INFRA was to make it clear, at a glance, th[Read More]

AGCO Selects Colle McVoy As AOR For North America

by / January 18, 2020 /

After a competitive review, Colle McVoy has been selected as North American agency of record by AGCO Corp., a worldwide manufacturer and distributor of agricultural equipment and solutions. The agency will lead strategy, creative, data science and media planning and buying for the company’s house of brands including Challenger®, Fendt®, Gleaner®, Massey Ferguson®, RoGator® and TerraGator®.

“We look forward to [Read More]

John Randle’s Center for Trash-Talking Awareness and Self-Healing Now Open, Thanks to Sleep Number

by / January 18, 2020 /

In a new integrated campaign, NFL Hall-of-Famer John Randle is transformed by a good night’s rest on his Sleep Number 360 smart bed. As a defensive lineman, John was known for his relentless trash-talking and aggressive style of play. The new campaign lightheartedly shows how Randle, thanks to Sleep Number, is a changed man – ready to help others on their journey to health and self-improvement.

Sleep Number is the Official Health + Wellness partner of the NF[Read More]

Kick Creates Dairy Brand For Minnesota Finnish Dairy Farmer With 10 Kids

by / January 18, 2020 /

Minneapolis branding + design agency, Kick, created the new Ten FinnsTM Creamery brand for Minnesota’s first A2 only dairy herd and creamery, which launched their first product in December 2019.

A dairy farm with a mission
Joel and Amanda Hendrickson are 5th generation Finnish dairy farmers in Menagha, MN. Their ten kids, Zach, Maddie, Julia, Lucy, Lily, Maria, Lane, Nora, Finn and Emma, were the inspiration behind the Ten Finns brand. Their farm i[Read More]