As Account Director, you'll be responsible for the management, growth, and overall health of client relationships. As a senior point of contact, the Director coordinates the resources necessary to service projects, provides strategic guidance, and builds marketing plans while supporting and championing the development and delivery of exceptional creative product. This position works in tight collaboration with the agency's internal teams as well as interfaces with vendors and partner agencies[Read More]
MPLS MadWomen, a Twin Cities-based non-profit founded to help spark conversations around gender equality in the creative fields, announced last week that it will refine its organization focus to developing increased opportunities for female mentorship and professional growth. To highlight this transition, the organization has refreshed its brand identity with brand design agency partner, Little & Company.
Designing characters, creating their backstory, and bringing it all to life is what the Gasket Studios team loves to do, and Plunkett’s Pest Control and Varment Guard asked them to do just that in their new brand campaign.
After concepting three different approaches, the teams were most excited to create a protagonist (superhero) and two unwanted antagonists (vermin) to play out everyday pest control scenarios. Partnering with Lynda Crotty, the storylines were established. While s[Read More]
DAO Labs is a supplement and lifestyle company that is bringing the practices and benefits of Traditional Chinese Medicine to western consumers. With a focus on combining sustainably sourced herbs from China with flavors and formats that align with today’s consumer trends, DAO is bringing a 2,500 year-old practice to a new generation.
They just so happen to have an opening for a part-time graphic designer in their Minneapolis office. Interest piqued? [Read More]
Gasket Studios loves to keep it local. So when Quality Bicycle Products (QBP) called them to work with their brand 45NRTH, they were all sorts of excited.
The ask was to create a video showcasing QBP's new winter cycling boot, the Wölvhammer by 45NRTH. Since the boot was in the final stages of design and had yet to be manufactured, Gasket was only given a prototype. From the materials and boot pieces provided, they were able to create the boot in 3D. And the rest is, well, history. A[Read More]
Minneapolis-based production company Current Resident recently collaborated with Staffbook on a pair of videos to launch their new healthcare staffing app.
Originally intended as straightforward product videos, Current Resident partnered closely with Staffbook to build a deeper narrative around the app's users and present a fuller picture of the problem Staffbook is working to solve.
Current Resident, founded in 2018, specializes in building narratives around brands and moveme[Read More]
This week, catchfire premiered "Something For Everyone,” a short branded film showcasing Minneapolis’s own American Swedish Institute. Released in conjunction with Give To The Max Day, the narrative follows a father and daughter who become distracted by the unique exhibits, collections and events at the ASI. The American Swedish Institute, known internationally for its celebration of Swedish and Scandinavian heritage, has in recent years expanded its scope with social events like Cocktail[Read More]
Here / No, not everyone in South Dakota is on meth
I resent this campaign for galvanizing the "well, we're talking about it, so it worked!" people. The campaign is speaking over the message and c...[Read More]
Jebus / No, not everyone in South Dakota is on meth
The "any publicity is good publicity" PR for the campaign is just as cringy....[Read More]
Brade Head / No, not everyone in South Dakota is on meth
FastForward to 2020:
Hey, didn't you work on the "I'm on Meth" campaign?
How'd that work out for you?
Oh wow. Umm, yeah I would like fries ...[Read More]
Adfed / No, not everyone in South Dakota is on meth
