Solve Hires Brian Platt As Group Creative Director

by / April 4, 2020 /

StrawberryFrog, Grey/NYC Vet Adds Creative Muscle

Brian Platt has joined Solve as Group Creative Director. Platt will help lead the agency’s growing creative department and personally manage a number of clients.

Platt brings a wealth of experience from stints at some of the industry’s most decorated agencies, including StrawberryFrog, Grey and Euro RSCG in New York. He’s created powerful integrated campaigns for brands including Walmart, Microsoft, Dos Equis, Mo[Read More]

FLM Harvest Wants You to Remix with Mushrooms

by / April 4, 2020 /

FLM Harvest is using two turntables and a bunch of mushrooms to encourage home cooks to make their burgers a bit healthier and a lot more delicious.

The Minneapolis agency recently launched the "Remix Your Recipe" digital campaign for client The Mushroom Council, encouraging consumers to rethink traditional burger recipes by blending meat with chopped fresh mushrooms.

The campaign features YouTube pre-roll ads featuring animated DJ turntables spinning burgers on the platters. [Read More]

Public Works named Truvia AOR

by / April 4, 2020 /

Truvia Names Public Works Creative Agency of Record

Things keep getting sweeter for Public Works. In May of 2019, Truvia selected the Minneapolis-based agency as its new digital partner. Eight months later, Public Works was awarded an expanded role by being named Creative Agency of Record (AOR) for the natural, zero-calorie sweetener brand owned by Cargill.

The independent agency will take over as the lead strategic, creative and social agency while continuing its dig[Read More]

Object Rebrands tech.mn

by / March 30, 2020 /

Object, a Minneapolis design studio, recently partnered with tech.mn to rebrand their visual identity system. tech.mn serves Minnesota's technology industry with resources, news, podcasts and events.

Object's strategy was to look at technology as a result of human ingenuity and highlight the originality & creativity within the tech community. The focus is on people not just the machines, devices and data associated with it. We visually expre[Read More]

Halftone Digital’s WFH Survival Kit

by / March 30, 2020 /

Working from home is harder than it seems. Can we get an amen? Between pacing the hallway between the living room and the kitchen, we haven’t spent this long away from people and it’s starting to show. Have you seen the threads of awkward Zoom calls?

That said, many thanks to all y'all for staying home to slow the spread of COVID-19. Our good friends at Halftone have put together WFH Survival Kit to reward all of us for doing our part—and hopefully keep you entertained a bit lon[Read More]

Ad Agencies Must Help Their Clients NOW by Taking the COVID Pledge

by / March 27, 2020 /

By Tracy Call, CEO/founder, Media Bridge Advertising

If it feels like COVID-19 has changed everything in an instant, it has. We weren’t a work-from-home country two weeks ago. Now we are. In the advertising and media worlds, consumer habits have changed for months or years to come. Some businesses are fighting for survival. Others are taking advantage of new opportunities, especially in e-commerce. Unfortunately, the one uni[Read More]