Shit to Hit: Ad2 Spring Agency Social

by / April 17, 2019 /

Join fellow ad freaks and ad geeks in learning about Peterson Milla Hooks (PMH). For the past 29 years, PMH has been the independent creative agency behind the curtain for retailers and brands including, Target, Estée Lauder, Vera Wang, GAP, Kohls, Jet.com, Nine West, Sephora, BEHR, Fossil, and Sleep Number.

When: 4/18/2019. 5:30–7:30 pm.

Where: Peterson Milla Hooks—1315 Harmon Place Minneapolis, MN 55403

Cost: Me[Read More]

Lawrence & Schiller Announces Opening of Minneapolis Office

by / April 17, 2019 /

Lawrence & Schiller (L&S), a Sioux Falls-based advertising agency and the largest agency between the Twin Cities and Denver, has announced it has opened a Minneapolis office. A leader in tourism, restaurant, health and wellness, and education marketing, the full-service agency is known for its data, insights and strategic planning. As the growing agency looked to increase its footprint, it selected Minneapolis as its second office location.

“We’re thri[Read More]

Shit to Hit: 32 Under 32 Award Event

by / April 17, 2019 /

In every industry, there are those who push beyond what’s asked of them in the hopes of disrupting the status quo. These are the early risers and late-nighters. The after-work hustlers and the opportunity seekers. In the advertising and marketing industry, we call these people the 32 Under 32. This elite award recognizes 32 up-and-coming ad professionals in the Twin Cities, hailing incredible accomplishments and endeavors they gain at such a young age. Help us celebrate the next generation [Read More]

Kick Insights on Creating Packaging for Exclusive Pet Brands

by / April 17, 2019 /

Creating an exclusive brand, whether for a distributor, individual retailer/chain or a specific channel can be a winning marketing strategy. The packaging must work just as hard to appeal to the consumer at shelf as a national brand.

All consumers want to feel understood and valued. While they might be looking to pay less—they definitely don’t want to sacrifice those feelings.

Great package design starts with consumer insigh[Read More]

Hormel Foods Makes Things Even More Sizzling to Attract Those Who Are SPAM-Curious

by / April 15, 2019 /

SPAM® Brand turns up the heat with three new TV spots featuring the unmistakable sizzling sound of the iconic canned meat. To expand the brand’s appeal, two spots in the April 8 launch showcase recipes specifically aimed at younger, multicultural consumers. Created by the BBDO Minneapolis agency, the food-centric spots sign-off with a simple acronym of what the SPAM brand stands for: Sizzle. Pork. And. MMM®.

[Read More]

Foodsby, Learn to Live, Home Services of America Choose Maccabee as PR Agency

by / April 15, 2019 /

Foodsby, Learn to Live and HomeServices of America have chosen Minneapolis-based Maccabee as their new agency for public relations and marketing communications. Maccabee’s new clients are:

• Foodsby, the Minneapolis-based lunch delivery service for office professionals, is a trusted partner to thousands of office buildings and restaurants (including Subway, SmashBurger, Granite City Food & Brewery and Noodles World Kitchen) across the United States.
• HomeServices of [Read More]