The Social Lights Names Stephanie Schafer President & Launches Next Phase of Growth Through Elevation and Hiring Three Key Leaders

by / March 26, 2024 /

The Social Lights, a Minneapolis-based agency that takes a social-first approach to marketing and counts household brands like General Mills, Massage Envy, Kwik Trip, and Cargill among its clients, today announces the promotion of Stephanie Schafer to President and Chief Growth Officer. She was previously Chief Growth Officer and reports to Emily Pritchard, Founder & CEO at The Social Lights.

In addition, the agency has hired three senior leadership team members to further its mom[Read More]

Collective Measures Announces the Next Generation of Leadership as the Agency Approaches Its 20-Year Anniversary

by / March 25, 2024 /

100% employee-owned media agency adopts co-leadership structure to fuel growth and reflect values

Collective Measures, an award-winning Minneapolis media agency, has adopted a new leadership structure and recognized longtime agency talent. Two Collective Measures veterans have been named as co-presidents of the agency: Allison McMenimen Bakken will take on the role of Co-President, Managing Director and Luke Schlegel will become Co-Preside[Read More]

“House on the Outlands,” Official Trailer by MAKE

by / March 25, 2024 /

Welcome to "House on the Outlands," a serialized adventure telling the dark tales of Harmony, a little girl endowed with eldritch powers. As she struggles to contain this dark magic, she uses her power to defend her impossibly crooked home from mysterious evil forces lurking beyond the fabric of our reality.

Harmony lives with her Mother in a creepy house perched on the threshold between our world and vast unknown dimensions. A typical Monday for Harmony is spent doing chores, enterta[Read More]

The Makers of HORMEL® Chili Solve Double-Dipping

by / March 19, 2024 /

The makers of HORMEL® Chili have launched Double Dippable Chips, the first “breakable” chips designed to allow people to double-dip into their favorite chili dips without committing a social faux pas. As the producers of the key ingredient in some of America’s most popular dip recipes, the makers of HORMEL® Chili introduced this inventive creation to help double-dippers dip to their heart’s content in a way that appeases those opposed to two dips of one chip. T[Read More]

Collective Measures Selected By VTech Electronics North America as VTech and LeapFrog Media Agency of Record

by / March 19, 2024 /

Collective Measures retained for full-funnel and retail media support following formal review 

Collective Measures, an employee-owned media and analytics agency, has been selected by VTech Electronics North America as VTech and LeapFrog’s media agency of record following a competitive agency review led by the Mercer Island Group.�[Read More]

Auctus Agency Has a Cup of Coffee with Jackson-Hewitt

by / March 18, 2024 /

Auctus created a Jackson Hewitt-inspired coffee brand called BREWITT and transformed two vehicles into mobile coffee trucks for a nationwide mobile tour. Stocked with a wide variety of branded merch (hats, tees, tumblers), including practical tax prep materials and an onsite kiosk for personal consults, BREWITT trucks have hit the road for a month-long activation that spans 20 cities across the East and West Coasts.

The complimentary curated cafe menu includes freshly brewed hot a[Read More]