Minneapolis Agency Preston Spire Designs Website Destigmatizing Mental Health, Adding to Roster of Work Centered on Mental Wellness


By The Minneapolis Egotist / /

Preston Spire’s recent work with Make It OK adds to mental health-focused work for Change the Ref and the Minnesota Alliance on Problem Gambling 

 Preston Spire, Minneapolis’ independently-owned “Good Wins” agency, is amplifying Mental Health Awareness Month through its recent work with Make It OK, a community campaign powered by HealthPartners that aims to put an end to the stigma around mental health. Preston Spire has worked with Make It OK for over 10 years, most recently redesigning its website to reach a broader, more diverse audience and provide mental health advocates with more resources to help their communities. 

“Our ongoing work with Make It OK is centered on a mission to break the stigma our society has toward mental illness, and hopefully shed light on more stories and experiences in an effort to normalize these conversations,” says Chris Preston, Partner and Chief Creative Officer at Preston Spire. “Our strategy for this website redesign was to create a more inclusive, welcoming platform that speaks to a broader, more diverse audience. Everyone has a different journey with mental health, so it was crucial that the new site be accessible for anyone seeking support.” 

The agency’s objectives with the Make It OK web redesign were to build a more inclusive platform, provide more information and context on different mental health conditions and spotlight personal stories to inspire people to share their own experiences and encourage open conversations around mental health. 

A Spotlight on Mental Health
In addition to its work with Make It OK, Preston Spire has created groundbreaking work centered around mental health and wellness for clients like the Minnesota Alliance on Problem Gambling (MNAPG) and for Change the Ref, an anti-gun violence advocacy organization.

Last year, the agency created a provocative public service campaign for Change the Ref that invited people on the street to don bulletproof vests as they went about their everyday activities. The agency also worked with MNAPG to develop a gripping PSA showing the dark realities of gambling addiction.

“We’re incredibly proud of the work we’ve produced around mental health, and we also strive to create a workplace at Preston Spire that prioritizes our own employees’ mental wellbeing,” says Jennifer Spire, Partner and CEO of Preston Spire. “We hope that through our work, we can encourage more people to be open about their own mental health because we strongly believe no one should ever have to suffer alone.”

About Preston Spire
Preston Spire is a creativity agency known for delivering Good Wins for its clients by supercharging the good so brands can positively grow. Good Wins is a lightning rod for growth-minded CMOs and marketing leaders. Preston Spire has been recognized as a Top 25 Independent Agency on the Effie Effectiveness Index, and as a 2024 Ad Age “Best Places to Work” winner.

To learn more about Preston Spire, visit prestonspire.com and follow on LinkedInInstagram and Facebook.

[Images and video courtesy of Preston Spire.]


  1. Philip Davidson May 17, 2024

    Very smart work by a terrific, creative ad agency. Clearly they’ve done their homework and understand this issue. Good Wins, indeed.

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