• BBDO MPLS Debuts New Work for HORMEL Chili

    by / January 25, 2022 /

    BBDO Minneapolis debuted a new television commercial called “Chili Cheese Hands” as the latest from their HORMEL Chili “Pour On” campaign. Originally introduced in January 2020, the campaign highlights HORMEL Chili as the easiest way to add excitement to mundane meals.

    In the new spot, a game-day get-together is transformed into an over-the-top party after tasting HORMEL Chili Cheese Dip, with guests’ arms reaching across the room and intertwining as each vies for their own [Read More]

  • siggi’s Icelandic Yogurt Taps Solve To Develop Brand Campaign

    by / January 19, 2022 /

    Virtual high-fives to the good people at Solve.

    Popular dairy brand siggi’s—makers of skyr, the traditional Icelandic yogurt—recently hired Solve to create a fresh branding effort. Launched in 2008 by Icelander Siggi Hilmarsson, siggi’s is looking to drive additional awareness in the competitive yogurt category. With a vast portfolio spanning yogurt, drinkable yogurt, plant-based and kids’ products, the brand is best known for its use of simple ingredients and low sugar.

    [Read More]

  • Jackson Hole Puts Its Foot Down

    by / January 13, 2022 /

    During the pandemic, Jackson Hole felt the swell of tourism that came from an increased interest in getting outdoors (which was up 30% in the last year). With more people on the trails of its 97% protected land and two national parks, hikers began wandering off-trail, damaging the environment and putting the entire ecosystem at risk.

    To get people to stay on the trails, Jackson Hole had to put a foot down, literally. Introducing the Tr[Read More]

  • Job Alert: Schermer Is On A Hiring Spree!

    by / January 7, 2022 /

    New year, new opportunities from our friends at Schermer. They're on the hunt for an Art Director, Copywriter, and Senior Copywriter. Take a look below for more info.

    The primary role of the Art Director is to be a key player in the development of the creative strategy and execution. The AD must be a self-starter, can juggle multiple projects, and possess a strong sense of urgency. She/He will engage [Read More]

  • Anytime Fitness Debuts “Real AF” Platform Promoting Personalized Fitness and Nutrition Coaching — Available Anytime, Anywhere

    by / January 4, 2022 /

    World’s largest fitness club brand kickstarts multi-year evolution centered on its holistic approach to health and wellness with unmatched convenience

    Anytime Fitness, the world’s largest fitness brand and fastest-growing fitness club franchise, is launching its new “Real AF” marketing platform as part of a bold operational strategy to deliver a holistic approach to fitness, health and wellness through authe[Read More]

  • Documentary Film about Lake Superior to Premiere February 19th in Duluth

    by / January 4, 2022 /

    Minneapolis filmmaker aims to raise awareness about protecting freshwater

    Have you ever seen people surf in Lake Superior? The moment Minneapolis filmmaker Ian Planchon saw it himself for the first time in 2019, he was intrigued. Three years later, what began as an itch to capture a cool story has evolved into a feature-length documentary film, called Freshwater, about the importance of protecting freshwater from the threat of climate change. A shorter versi[Read More]

  • Preston Spire Tries Social Experiment for Second Harvest Heartland

    by / December 9, 2021 /

    Hunger in Minnesota is real. Over half a million Minnesotans faced food insecurity in the past year - and the problem is growing. The good news? There is more than enough food to solve Minnesota's hunger problem. 
     
    Give one hungry 3rd grader a plate filled with food, and one an empty plate. Then walk away. What will happen? That's the question Preston Spire's experiment answered as they filmed the result for Second Harvest Heartland's 2021 hunger awareness camp[Read More]

  • Job Alert: Open Book Communication’s Seeks Art Director

    by / December 8, 2021 /

    The Art Director plays a key role in helping Open Book provide creative vision, strategy, and design in their work of serving our clients with branded storytelling. Reporting to the Creative Operations Director and working closely with the Senior Creative Director, the Art Director helps drive design excellence and momentum among the creative team by both conceiving and creating distinctive design work that aligns with project goals and tells a story that is authentic to the client and engagi[Read More]