Lunds & Byerlys Stays Fresh with Rise and Shine
by The Minneapolis Egotist / June 1, 2023 /
Periscope Debuts Minnesota Lottery Summer Campaign
by The Minneapolis Egotist / June 1, 2023 /
The TV spot features friends on a road trip, snapping photos and scratching tickets as they travel the state’s sce[Read More]
New Campaign for Iconic CRAFTSMAN Rocks Younger Audiences
by The Minneapolis Egotist / May 24, 2023 /
CRAFTSMAN®, the iconic American brand of quality tools, storage and outdoor equipment, selected Colle McVoy as creative partner to help re-energize the 95+ year-old brand. The ambitious new campaign connects the brand’s beloved sense of nostalgia to the forwa[Read More]
Public Works Finally Un-Jams Faulty PR Machine Full of Old and Still-Yet-To-Be-Reported News
by Egotist / May 23, 2023 /
In an error they’re blaming on a software glitch, Public Works has discovered an enormous backlog of undelivered press releases stuck inside their CINTEXT AF710 AI-Assisted PR machine. At least 12 months of the unnecessarily clever press bulletins that Public Works could have been promoting themselves with have been uncovered since the jam was cleared. Here’s a summary of the news the agency found inside the machine:
1. The hiring of the inimitable Josh Grant as the team’s newes[Read More]
Minneapolis Invites Travelers to “See What All the Fuss Is About”
by The Minneapolis Egotist / April 3, 2023 /
Meet Minneapolis launches a new tourism campaign to boldly (re)introduce the city and entice visitors by challenging existing perceptions
Perhaps you’ve heard or read somewhere that Minneapolis is “a ghost town” or that “it’s overrun.” Either way, there has been a lot of fussing about Minneapolis. Starting today, Meet Minneapolis invites travelers to “See What All the Fuss Is About” through[Read More]
Haberman Creates Humorous, Youth-Driven Vaping Prevention and Cessation Campaign
by The Minneapolis Egotist / March 31, 2023 /
1-833-HEY-NORM hotline – and its social, print, and out-of-home ads from the Minnesota Department of Health – are awkward, and that’s the point.
Haberman, a full-service marketing communications agency with a 25-plus-year history of modern storytelling for media and marketing, has created a new campaign for the Minnesota Department of Health (MDH) with an arresting, entertaining approach to helping[Read More]
Solve Launches “Never Trend” Campaign For Bell’s Two Hearted IPA
by The Minneapolis Egotist / March 25, 2023 /
Effort Celebrates Iconic Craft Beer As Stubbornly Sticking To What Works
After being named creative agency for leading craft brewery Bell’s Brewery last fall, independent Solve has launched its first work for the company’s storied flagship beer, Two Hearted IPA.
In a craft beer category that’s been overtaken by trend-chasing “it” brews featuring over-the-top flavors and packaging designs – the Two Hearted IPA “Never Trend” campaign ce[Read More]
Padilla Promotes Rosalie Morton to SVP, Channels
by The Minneapolis Egotist / January 24, 2023 /
Padilla has promoted Rosalie Morton to senior vice president, Channels. She oversees the agency’s paid media, social media, and media relations specialist teams, developing connection strategies and integrated marketing programs for clients. This appointment reflects the firm’s emphasis on helping clients build, grow and protect their brands and reputations through integrated strategic communi[Read More]
