After a competitive pitch, independent woman-owned Minneapolis agency Griffin Archer has been selected as the creative AOR for Ziebart International. For 65 years, Ziebart has been the worldwide leader in premium automotive appearance and protection services.  

 

Ziebart was recently recognized as one of the top 500 franchises in Entrepreneur’s Franchise 500®, the world’s first, best, and most comprehensive franchise ranking. 

 

Griffin Archer will develop and produce content for all media channels as well as conduct a full strategic analysis and media plan aimed at reaching new customers for franchisees and elevating global brand awareness.

 

“We are looking forward to working with this iconic brand and building on their storied 65-year history,” said Ellie Anderson, CEO of Griffin Archer. “For the first time, the heroic knight from the Ziebart logo will come to life in a global brand campaign and we couldn’t be more proud to introduce him to the world.” 

 

The new spot was brought to life in partnership with Drive Thru Productions in Minneapolis, and the knight suit was designed in partnership with Raptor House Effects in Denver, Colorado. Look for the campaign to launch now in select markets and roll out globally this summer.