Minnesota Lynx | Marketing Manager


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Type Of Work:
Company URL:
Date Posted:
March 26, 2024


Why Join the Pack?

At this organization, we do things a bit differently. We're not your typical sports franchise pouring all of our focus into the playing stage. We're about uniting together to push the culture forward, challenge the status quo, and accomplish things most didn't think was possible! Whether you're blazing trails in ticket sales, creating for our brands, or using your passion to elevate our vision, your contributions will always shine bright. Together, we are on a journey where chasing greatness is constant and breaking new grounds is a norm.

What would you do?

The Lynx Marketing Manager is a champion for the Lynx franchise and takes the lead in bringing ideas to life. This essential role within the Marketing team oversees campaign moments big and small, from leading ticket sales on-sales to giveaways, and ensures a seamless and consistent approach for all marketing. A successful Lynx Marketing Manager is as comfortable developing and sharing big-picture strategies as they are managing small executional details and is a highly effective communicator that can bring all stakeholders along on the journey.

Reasonable accommodations may be made to enable individuals to perform these essential functions:

1. Develops and presents creative and marketing briefs that are clear, concise and deliver on marketing objectives & garner support from leadership and cross-functional partners.
2. Builds Marketing campaigns & programs across owned marketing channels, including but not limited to digital, email, video, app, in-arena and print executions.
3. Plans, activates & oversees assigned in-market and in-arena Marketing experiences, including but not limited to gamedays/nights and promotional giveaways.
4. Leads assigned cross functional teams across the organization to develop and deliver integrated campaign and project assets.
5. Acts as the Marketing steward across the organization.
6. Evaluates creative and provides thoughtful & impactful feedback to ensure that assets are in alignment with the creative vision, brief and adhere to Marketing guidelines.
7. Flexes between strategy and execution to ensure campaigns and projects meet strategic objectives and are executed flawlessly.
8. Provide analysis of data and insights to determine campaign & program effectiveness, creating meaningful recaps in partnership with the Business Intelligence team.
9. Collaborates with the paid media lead to develop creative assets that complement priority segments and media plans.
10. Liaison to the WNBA League office as needed for marketing initiatives.
11. Marketing lead for team outfitting development with responsibility for developing strategies and leading them though execution in partnership with external vendor partners and/or the internal creative team.
12. Assists in the development & tracking of the annual marketing planning.
13. Stays up to date on culture, trends and the marketing and media landscape.

The above essential functions are not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time. This job description is not crafted to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time

Knowledge, Skills, Abilities and Other:

• Strong communication, teamwork & interpersonal skills.
• Able to work effectively as an independent contributor and as a part of a team.
• Highly organized, self-motivated, and adept at working within project management tools.
• Able to form effective partnerships internally & externally.
• Passion for creative development and working with creative teams.
• Flexible and able to balance competing projects and shifts in focus as determined by changing needs of the business.
• Comfortable operating in a fast-paced environment and dealing with ambiguity.
• Proactively able to identify challenges and provide recommended solutions to partners.
• Experience and eagerness to use quantitative and qualitative data to make decisions.
• Digital literacy required: experience with Microsoft Office (Word, Excel, Power Point, Outlook).
• Able to work flexible hours including nights, weekends and holidays.

Additional information:

Education: Bachelor’s Degree in or equivalent combination of education and experience preferred.

Experience: Three (3) to five (5) years of experience in a marketing role at either an agency or on the client side.

Supervisory Responsibility, if any: This position does not have supervisory responsibility

Work Environment:

This job operates in a professional office environment. Office hours are typically Monday-Friday from 8:00 AM-5:00PM. In addition to working office hours staff are required to work Timberwolves home games, in addition to external events including but not limited to: charity and networking events. Work is generally sedentary in nature. The working environment is generally favorable. Lighting and temperature are adequate, and there are no hazardous or unpleasant conditions caused by noise, dust, etc. Work is generally performed within an office environment, with standard office equipment available. This job also operates in a sports arena, which includes bleachers/steps

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to communicate and exchange information with others both in person and over the telephone. The employee frequently is required to remain in a stationary position, as well as operate computers and other office equipment, such as a copy machine, printer and telephone. Staff will occasionally ascend and descend bleachers/steps and traverse around the arena both on event days and non-event days. Staff will frequently move boxes and equipment weighing up to 30 pounds.

Travel: Position may require travel to external events.

EEO Statement:

The Minnesota Timberwolves and Lynx are an equal employment opportunity organization.

Our DEI Commitment

Our Diversity, Equity, and Inclusion initiatives reflect our nature as a Pack. Each one is defined by our collective strength and effort to move everyone forward. Through DEI, we speak up against social injustices, marginalization, and oppression, provide equal opportunities, embrace the differences of others, and create an environment where everyone feels accepted and welcome. Together, we empower each other to be champions of change, help put those around us in a position to win and use our voices for good.
As an organization, we’re proud to commit to accountability, transparency, change, and building DEI into everything we do; because when we do, our community becomes stronger.

E-Verify Statement

We participate in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot prove this, we will give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) to resolve the issue before any action might be taken against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9.

Apply now to interview with us!

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