Great Clips® Launches “Wrights & Wrongs” March Madness® Campaign Featuring Two-Time National Championship Winning Coach, Jay Wright
By The Minneapolis Egotist / /
Great Clips Also Enlists Pro Basketball Player Domantas Sabonis and College Basketball Standouts (Kyle Filipowski & Gabby Gregory) to Show Fans How to Win a Trip to the 2025 NCAA® Men’s or Women’s Final Four®
Great Clips, the Official Hair Salon of March Madness, today launched its “Wrights & Wrongs” marketing campaign, which aims to help college basketball fans know the “Wright” and “Wrong” ways to enjoy March Madness, which all starts with a fresh haircut from Great Clips. Great Clips tapped two-time national championship-winning coach Jay Wright to share his tips and expertise across an integrated campaign that includes two television commercials, social media content as well as a microsite hub.
To help bring the “Wrights & Wrongs” campaign to life, Great Clips will be running two national television commercials starring Jay Wright. In each spot, Coach Wright observes unfortunate “Wrongs” by fans and tells viewers how they can turn those moves into game-saving “Wrights” by visiting Great Clips.
One of the greatest “Wright” moves that fans can make this Tournament season is entering into Great Clips “Wrights & Wrongs” Sweepstakes. Through April 8, 2024, fans can enter for a chance to win a trip and tickets to the 2025 Men’s or Women’s Final Four by visiting the Great Clips mobile app. The prize package includes two tickets to the winner’s choice of either the Men’s or Women’s semifinal and national championship games, roundtrip airfare, hotel accommodations, local ground transportation, and $300 spending money. For complete sweepstakes information and rules, head here.
“Winning during March Madness is all about doing the little things right. For fans, that starts with a confidence-boosting haircut from Great Clips before tipoff so they can look great cheering their favorite teams and players. And who better to help deliver the ‘Wright’ and ‘Wrong’ ways to enjoy March Madness than a national championship-winning coach like Jay Wright,” said Lisa Hake, vice president of marketing and communications at Great Clips, Inc. “We’re also excited to offer our customers and March Madness fans everywhere the chance to win an incredible trip and tickets to the Men’s or Women’s Final Four in 2025 through our industry-leading mobile app.”
Great Clips’ television spots will run during the Men’s March Madness broadcasts on CBS, TBS, TNT and TruTV, including the Final Four semifinal and championship games on CBS as well as on ESPN and ESPN2 throughout the Women’s tournament. Great Clips is also featuring March Madness themed creative within its salons across the U.S. and in digital ads in a robust March Madness Live media package.
To learn more about the “Wrights & Wrongs” campaign, Great Clips’ March Madness Sweepstakes and great hairstyles for tournament season, visit www.GreatClips.com/MarchMadness.
This engaging campaign is hot off of Great Clips’ renewed multi-year marketing partnership with the NCAA. This partnership, which began in 2020, includes NCAA March Madness, NCAA Men’s and Women’s Final Four as well as marketing, media and activation rights surrounding all 90 NCAA Championships. Great Clips’ partnership with the NCAA is through a joint agreement with TNT Sports and CBS Sports.
Credits:
Great Clips
[Image and videos courtesy of Great Clips.]
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