Periscope Makes Morning Masterpieces with First Work for Nielsen-Massey Vanillas

By The Minneapolis Egotist / April 30, 2024 /

Minneapolis-based creativity agency Periscope is launching its newest campaign with Nielsen-Massey Vanillas, “Make each morning your masterpiece,” the first body of work to come out of the newly minted AOR partnership between Periscope and Nielsen-Massey Vanillas.

Inspired by the way Nielsen-Massey vanilla paste can elevate everyday breakfasts to an art form that tastes rich and complex, Periscope created physical works of art for the campaign by making sculptures out of breakfast foods. Rather than following CPG conventions of showing a perfectly styled plate of food, the spots track Nielsen-Massey vanilla paste pouring down the towering breakfast sculptures to show how it can Make Each Morning a Masterpiece.

This is also the brand’s first influencer campaign that leverages influencers from various trending niches outside of traditional chefs/bakers — like Get Ready with Me/Morning Routine influencers — to show how the paste is a premium and versatile product that can elevate any morning.

_{[Image and video courtesy of Periscope.]}