Periscope and Favorite Child Debut Work for Heckova! Dog Food and Treats

By The Minneapolis Egotist / March 5, 2024 /

As the creative AOR for a pet food manufacturer, Periscope and its Favorite Child design practice have launched Heckova!, a new line of specialty freeze-dried raw dog food.

Periscope and Favorite Child were tasked with bringing the brand to life, spanning strategy, brand positioning, logo design, and beyond. Embracing the popularity of “heck” in doggo meme lingo, the team ingeniously devised a brand identity, complete with an exclamation point, that captures the authentic enthusiasm of dogs and the playfully premium nature of the product. 

Heckova! product packaging and the website, also both designed by the Periscope/Favorite Child team, combine educational content about the clean-ingredient goodness of the freeze-dried raw food with fun features like a header image that lets you toss a treat to a heck of a good dog.

Heckova! is available on Target.com as of March 4, 2024, or from Heckova.com. The brand has also added several new SKUs, introducing additional flavors like “Bow Wow Beef” to the original “Chop Lickin’ Chicken” chicken treat/topper/mixer that launched in June 2023.

Strategy:
Meredith Engelen, Strategy Director
Libby Kapsner, Associate Strategy Director
Mike Shirdan, Social Strategist

Account:
Kristina Donner, Account Supervisor
Katie Kelly-Landberg, VP, Account Management
Tricia Warren, Group Account Director

Creative:
Noor Alomran, Editor
Whitney Desens, Senior Designer
Dustin Joyce, Group Creative Director
Linda Lincoln, Associate Creative Director
Veronica Padilla, Head of Design
Nick Paulson, Senior Copywriter
Alaina Peterson, Associate Creative Director
Erin Rose Slechta, Digital Designer

Production:
Ted Ekanitphong, Associate Content Producer
Beth Martychenko, Senior Producer
Giovanni Moreno, Premedia Production Artist
Christine Notermann, Senior Premedia Production Artist
Tanner Thompson, Premedia Production Artist

Project Management:
Anna Fasoldt, Project Manager
Christina Forbes, Project Manager
Tasha Laudenbach, Project Manager
Jack Lunt, Project Management Supervisor
Allison Targonski, Associate Project Manager

_{[Image and video courtesy of Periscope and Favorite Child.]}