Periscope and Minnesota Lottery Debut Scratch Ticket Holiday Campaign

By The Minneapolis Egotist / December 7, 2023 /

The Minnesota Lottery and creative AOR Periscope are debuting their latest creative for the holiday season. The work shows how scratch games are a great way to opt in for excitement any time throughout the year, but especially during the holidays when they’re the perfect gift that can fit a wide variety of recipients on everyone’s list.

With the busy schedules and pressure the holidays can bring, Periscope developed the campaign inspired by the desire for more enjoyment with less effort. Additionally, gifting trends are showing a return to tangible gifts like board games — experiences that spark joy and offer a community element people can share. The holiday campaign puts forward Minnesota Lottery tickets as the perfect shortcut to holiday joy.

The campaign began rolling out earlier this month, debuting with a message to “Shake Things Up” this season across broadcast, CTV, radio/streaming audio and OOH. Social videos will continue rolling out through December 21, featuring creative full of practical effects that puts a fun, festive spin on seasonal themes and showcases the many different audiences a scratch ticket is a perfect gift for. Social videos “Dog Walker” and “Snow Globe Home Tour” launched in the past week, and today the agency launched a new social spot, “Thermostat.” 

Credits
Periscope/Quad Media:
Group Creative Director/Writer: Scott Dahl
Executive Creative Director: Heath Pochucha
CCO: Mike Caguin
ACD/Art Director: Alaina Peterson
ACD/Writer: Thom Kordonowy
Senior Strategist: Tory Nagel
Social Strategist: Mike Shirdan
Group Director, Integrated Media Planning: Arron Elkins
Senior Media Planner: Stephanie Murtos
Associate Media Planner: Tyler Reilly
Senior Digital Strategist: Katie Parr
Senior Producer: Alvan Washington
Broadcast Producer, Katie Derheim
Account Director: Allison Spear
Associate Account Manager: Matthew Kim
Group Account Director: Kayla Janachovsky
Project Manager Supervisor: Jack Lunt
Project Manager: Christina Forbes

Minneapolis Production Partners:
Audio: Grey Ghost Sound
Production Company: Heim Productions, k2 Studios / K Production
Director: Tony Libera
Edit: Ditch
Color: Nice Shoes / Oscar Oboza
Confirm and Finish: Good Dutch

_{[Image and videos courtesy of Periscope.]}