MONO Announces Hire of New Associate Creative Director Team
By The Minneapolis Egotist / /
MONO, a dynamic design-driven advertising and branding agency that creates and elevates brands with its unique blend of strategy and creativity has announced that Chris Yocum and Christopher Howe have joined the agency as Associate Creative Directors. This marks the return of Yocum and Howe, who both worked at the agency earlier in their careers. They will collaborate with MONO’s Executive Creative Director, Katie Riddle, in their new roles and work across various accounts within the creative department.
“I’m thrilled to welcome Chris and Christopher back to MONO, who are both wildly talented and bring energy to the department as well as the agency,” said Riddle. “It’s incredibly important to me that MONO has a creative culture and environment that encourages people to do the best work of their career. Boomerangs are one way to show that our approach is working and the community is taking note. I can’t wait to see all that we will accomplish together.”
Chris Yocum has nearly fifteen years of experience working with notable brands, including Google, Target, Walmart, Alfa Romeo, State Farm, and Ziploc. Before rejoining MONO, he worked at Fast Horse in Minneapolis with brands including Heineken, Milkweed Editions, and Sage Glass. Yocum strongly believes in nurturing the next generation of creative talent and, in his free time, has taught at Brainco – The Minneapolis School of Advertising and Design, and at The Workshop, a DE&I-inspired, tuition-free ad school.
Christopher Howe has nearly a decade of experience bringing ideas to life for brands, including Arby’s, H&R Block, Walmart, Redbox, and Larabar. He most recently worked in the creative department for Best Buy and helped develop their holiday “Dear Best Buy” vignettes. In addition to his four years working as a Creative at MONO, Howe has also worked at Fallon, Energy BBDO, and Reve Consulting LLC. Howe was previously an instructor for The BrandLab, which teaches students about the specifics that go into marketing and advertising. He is a firm believer that if the process of making the work is fun, then the work will reflect that.
“I’m thrilled to welcome Chris and Christopher back to MONO, who are both wildly talented and bring energy to the department as well as the agency,” said Riddle. “It’s incredibly important to me that MONO has a creative culture and environment that encourages people to do the best work of their career. Boomerangs are one way to show that our approach is working and the community is taking note. I can’t wait to see all that we will accomplish together.”
Chris Yocum has nearly fifteen years of experience working with notable brands, including Google, Target, Walmart, Alfa Romeo, State Farm, and Ziploc. Before rejoining MONO, he worked at Fast Horse in Minneapolis with brands including Heineken, Milkweed Editions, and Sage Glass. Yocum strongly believes in nurturing the next generation of creative talent and, in his free time, has taught at Brainco – The Minneapolis School of Advertising and Design, and at The Workshop, a DE&I-inspired, tuition-free ad school.
Christopher Howe has nearly a decade of experience bringing ideas to life for brands, including Arby’s, H&R Block, Walmart, Redbox, and Larabar. He most recently worked in the creative department for Best Buy and helped develop their holiday “Dear Best Buy” vignettes. In addition to his four years working as a Creative at MONO, Howe has also worked at Fallon, Energy BBDO, and Reve Consulting LLC. Howe was previously an instructor for The BrandLab, which teaches students about the specifics that go into marketing and advertising. He is a firm believer that if the process of making the work is fun, then the work will reflect that.
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