With all hands, including those of Sir Charles Barkley, Rise and Shine is helping PING introduce to the world its G430 family of clubs. 

 

A series of aptly named “All Hands” spots will give golf fans a glimpse at the many hands that play a role in engineering and testing PING’s highest-performing equipment—from designers, fitters and assemblers, to players like Tony Finau, Viktor Hovland and, yes, even Charles Barkley. Premiering now on Golf Channel, each of the three commercials concludes with a final hand-off from PING president John K. Solheim to a custom-fit PING ambassador. 

 

Three additional spots were edited in-house at Rise and Shine for use in social and retail environments. Titled “Family,” these shorter-form spots will showcase the entire line of G430 drivers, fairway woods, hybrids and irons. 

 

In the words of Sir Charles, “That’ll play.”