New Year is Smokin’ for Ampere Communications with Kamado Joe Win
By The Minneapolis Egotist / /
Following a competitive national search, Atlanta-based Middleby Residential, selected Ampere Communications to execute a product launch public relations campaign for its popular ceramic smoker brand, Kamado Joe.
The St. Paul-based solo PR and marketing communications agency will implement national consumer media relations, live media and influencer events, celebrity chef partnerships, trade media engagement and influencer integrations to launch a new Kamado Joe product later this year.
Kamado Joe continues to perfect the ancient, Asian-style kamado grill and has modernized the grill’s classic style with unparalleled craftsmanship, smarter features, innovative accessories and a range of flexible cooking surfaces. With the introduction of an expanding portfolio of new products, Kamado Joe will continue to drive outdoor cooking innovation as a market leader.
Thirteen-year-old Ampere Communications supports a wide variety of clients, such as Cargill, Heat & Glo, Nordic Waffles, Medical Alley and Rebuilding Together Minnesota with public relations and integrated marketing communications. Ampere’s principal, Jason Schumann, has nearly 30 years of strategic brand communications experience gained at top corporate, agency and nonprofit settings.
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