Periscope Appointed Agency of Record for Meet Minneapolis
By The Minneapolis Egotist / /
Agency adds hometown tourism account to growing client roster
Periscope has announced a three-year engagement as the official creative agency of record for Meet Minneapolis, securing its first venture into the tourism space and further solidifying the agency’s ties to the Twin Cities.
Periscope will lead the campaign and media strategy to attract more visitors to Minneapolis, touting the breadth of unique experiences and opportunities the city offers to visitors from across the nation as leisure travel bounces back. This win gives Periscope the unique opportunity to help revitalize tourism in its home city, and continues a growth trend with 10 clients added to the agency’s roster in 2022.
“Our team has a wealth of tourism experience, and we are proud to add Meet Minneapolis as a client under the Periscope logo. We’ve been a part of the Minneapolis landscape for 60+ years, and we’ve earned the right to knock this work out of the park. We owe it to our city,” said Liz Grabek, SVP, Consumer Strategy at Periscope.
This new partnership demonstrates Periscope’s dedication to celebrating Minneapolis and to drive growth to local businesses that benefit the city.
“We have a unique opportunity to reintroduce Minneapolis to regional visitors that have heard a lot about us, but not a lot from us,” stated Courtney Ries, Senior Vice President of Destination Branding and Strategy for Meet Minneapolis. “Periscope’s keen understanding and excitement for this opportunity — coupled with their unbridled passion for the city — makes them a great partner for this work.”
The full scope includes Strategy, Creative Concepting and Campaign Execution, as well as PR and Influencer Marketing managed in partnership with Minneapolis-based PR and influencer marketing agency Friend of a Friend. Work is expected to begin rolling out early in 2023.
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