Haberman Named Agency of Record for Cameron’s Coffee

By The Minneapolis Egotist / June 15, 2022 /

Pioneering coffee company hires entrepreneurial marketing agency to drive company growth

Cameron’s Coffee, one of the fastest-growing coffee brands in the U.S., has chosen Haberman as its brand agency of record.

With a growing national footprint in specialty grocery and retail, Cameron’s Coffee is a top 20 coffee brand with strong Midwestern roots. Haberman – with its own Midwest heritage and expertise in food and beverage – will guide the company’s brand strategy, creative and production, media planning and buying, and data analytics/optimization.

“The Haberman reputation is well-known for creativity, particularly in its work with specialty food companies,” said Jon Wiersum, Chief Marketing Officer for Cameron’s Coffee. “We know that Haberman is the right partner for us as we grow our footprint and make more coffee lovers aware of our products.”

With a 40+ year history in the specialty coffee industry, Cameron’s Coffee is challenging “coffee shop brands” with a smooth, never-bitter brew available in more than 12,000 retail locations nationwide, including Walmart, Target, Costco, Amazon, Cub, and other fine grocery stores.

Haberman will provide ongoing strategic guidance, annual planning, thought leadership, and creative execution to Cameron’s Coffee, as well as paid search, paid media, and analytics management.

“We love pioneering and market-challenging brands like Cameron’s Coffee, and we are thrilled that they chose us as a partner,” said Brian Wachtler, President and Partner at Haberman. “We are all eager to help this long-standing brand grow, thrive, and make an impact on the specialty coffee market. There are exciting new things ahead for Cameron’s Coffee.”

The Cameron’s Coffee business was previously held by FRWD. Haberman was awarded the account in April 2022 following a competitive search and review process.