• Fallon was just awarded the Buffalo Wild Wings account without review.

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    Bad ass.

    That's all we know.

    AdAge got the scoop. Google it.

    Go Minneapolis.

  • Which of these Harley ads makes you want to buy a Harley?

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    Agency: Momapropaganda, Brazil

     

     

    Agency: McCann-Erickson, London

     

     

    Agency: Carmichael Lynch

  • Go now! Drink whiskey at Martin Williams with AdFed. Watch some 20 second films. Make a new friend.

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    Tonight's the night. 2 Gingers' 20 second Film Fest finalists will be unveiled after Ad2's agency tour of Martin Williams. (28th floor at 60 South Sixth.) Everything gets rolling at 5:30. DETAILS

  • Zeus Jones is cleaning up

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    Beautiful stuff. Here's the project description, as sniped from the Zeus Jones site.

    "Thymes is a company rooted in the Midwest – it’s a part of their heritage. That’s why we decided to look to the textures and images of our region when designing the Mandarin Coriander fragrance line. Our goal was to match the fresh, clean feeling of spring with the nostalgia of a warm afternoon in the kitchen. We worked closely with the Thymes team, drawing inspiration from vintage patterns, authentic packaging forms and hobnail glass. This led us down a creative path that includes an eclectic mix of custom ceramic pieces, tea towels and aprons that compliment the ever evolving mix of home fragrance products. For the color palette, we opted for bright colors that reflect the scent’s vibrant, citrusy nature. We wanted a font that was unique and ownable with soft curves in it. Since we were only dealing with two words, we decided to create a unicase font from scratch so that e’s, a’s and r’s would all relate nicely to one another." -ZJ


  • Now hiring: Account Executive, JT Mega Food Marketing (Minneapolis)

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    JT Mega Food Marketing is hiring an Account Executive.

    Remember, Minneapolis Egotist members have access to job postings three days before non-members, so join today (it's free!)

  • Support The College of Visual Arts! "Illo Minn" kicks off next Thursday, 2/2. Be there.

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    It's time again for The College of Visual Arts' biennial illustration exhibition celebrating the unique and inventive work of 25 select Minnesota illustrators. Each participating illustrator will exhibit a printed illustration accompanied by its original artwork, an additional original artwork of their choice, and a Moleskine with a cover individually decorated by the illustrator.

    These one-of-a-kind Moleskines will be sold in a silent auction during the exhibition reception. Funds raised through the auction will go toward the CVA Scholarship Fund.

    Opening Reception
    Thursday, February 2, 6:00 - 8:00 p.m.

    Moleskine Silent Auction
    6:00 - 7:30 p.m.

    Panel Discussion
    Thursday, February 9, 6:00 - 8:00 p.m.

    More info, including artist roster

  • Now hiring: Senior Copywriter, Linnihan Foy

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    Linnihan Foy is hiring a Senior Copywriter.

    Remember, Minneapolis Egotist members have access to job postings three days before non-members, so join today (it's free!)

  • Now hiring: Marketing/Account Management Intern, Capsule

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    Capsule is hiring a Marketing/Account Management Intern.

    Remember, Minneapolis Egotist members have access to job postings three days before non-members, so join today (it's free!)

  • It's a bird. It's a plane. It's a Target basket Zamboni.

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    Looks like Allan Peters is having a good time over at Target. Here's what he had to say about his latest:

    In 1983, a Zamboni started its life, resurfacing the ice at a small arena in South Dakota. After decades of service, the Zamboni was retired and put into storage. But before it rusted to pieces, Target was approached with a branding opportunity. After a quick tune up and a cosmetic overhaul, the Zamboni started its new life as Target’s “Red Hot Seats” – hauling handfuls of lucky fans in right-handed laps around the rink between periods during NHL home games in front of 10,000-person crowds at the Xcel Energy Center, in St. Paul, MN.

    After a few seasons as the Red Hot Seats, it was time for something new. The creative brief was simple – “Make it read ‘Target’ at a glance.” Target’s in-house agency came up with a bunch of ideas, but presented only one – “The Big Red Basket.” In partnership with TivoliToo, a custom 3D fiberglass shell was fabricated in record time, sanded smooth and painted a glossy 186.




    Agency: Target inHouse
    Creative: Jason Langer, Jon Baugh, Allan Peters, Andy Thieman
    Account: Karen Deutsch
    Art buyer: Katie Wright
    3D Studio: TivoliToo

  • Fancy cereal? Why not.

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    Minneapolis design consultancy Ideas that Kick describes their latest packaging project as a "system that communicates taste, quality and adult indulgence at first glance."

    With flavors like True Blueberry Duet, Caramel Pecan Joy and Chocolatey Banana Bliss, it's hard to disagree with that strategy.


  • Campbell Mithun is hiring summer interns. 13 of them.

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    Campbell Mithun is hiring a gaggle of Summer Interns.

    Remember, Minneapolis Egotist members have access to job postings three days before non-members, so join today (it's free!)

  • Martin Williams gets robotic for Syngenta

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  • Now hiring: Account Coordinator, LeeReedy/Xylem Digital (Denver)

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    LeeReedy/Xylem Digital is hiring an Account Coordinator.

    Remember, Minneapolis Egotist members have access to job postings three days before non-members, so join today (it's free!)

  • Who needs some eye candy? Motion504 has been busy.

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    – update 1/24 pm –

    Motion Poems is the brainchild of designer/animator Angella Kassube of HDMG and Minnesota poet Todd Boss. The project is designed to make poetry accessible to a media-savvy generation by bringing the magic of animation to poems by some of the best living poets in the world.

    The following descriptions were sent to us by Motion504. Sorry we didn't include this stuff when the post originally went live. Read on, reader – 

    Scott Wenner chose a black-and-white look for his interpretation of “French Movie” by David Lehman. First came extensive research on the type of camera used in the French New Wave era of the 1950s and ‘60s, which was created in 3D. Wenner then found interesting elements to highlight from the poem, deconstructing scenes into the smallest single element in a way that was still relevant and somewhat abstract. The result is a piece that uses a combination of 3D scene work and photographs.

    “This poem was difficult to work with because it’s very descriptive and specific, and references the French way of doing movies,” remarks Wenner. “I wanted to do something more unexpected in terms of visuals and sounds to go along with the words. Using the more suspenseful elements from the scenes, such as a glass dropping, actually assisted the words rather than compete with them. We also pulled back on the voiceover and sound design so that it came across as more conversational, and not overdramatized. It was important that everything felt realistic and cohesive, especially when moving from photos to 3D.”

     
    Amy Schmitt’s film, based on the poem “When at a Certain Party in NYC” by Erin Belieu, utilizes a flat illustrated style with plenty of movement to add life to a 2D world. Transitioning through different scenes of New York, the piece follows the journey of the female protagonist through colorful illustrations, punctuated by the dry sarcastic tone of the male voiceover, provided by motion504 Founder Andy Reynolds.

    “I’ve always had my eye on this poem and was drawn to the idea of a beat poet,” explains Schmitt. “I wanted the pace to be fast and to flow into a stream of consciousness. Andy’s read really lends some hardness to this film, contrasting the female character with the cynical undertone of the poem itself.”

     
    After selecting “Thoreau and the Lightning” by David Wagoner, Adam Tow spent time doing research, sketches, storyboards and 3D previsualization for the concept. His challenge was finding a balance between a literal translation of the poem and maintaining a sense of mystery.

    “Given the environmental nature of the poem, a lot of thought was given to how much vegetation and plants to incorporate, and how they should look,” says Tow. “I wanted to show a desolate place juxtaposed with the liveliness and memories of the farmer, combining past and present into one flowing story.”

     
     
    French Movie
    Poem: David Lehman
    Animation: Scott Wenner
    Voiceover: Bill Slichter
    Sound Design: Kelly Pieklo
    Tools: Photoshop, After Effects & Cinema 4D

    When at a Certain Party in NYC
    Poem: Erin Belieu
    Animation, Design and Illustration: Amy Schmitt
    Voiceover: Andrew Reynolds
    Sound Design: Kelly Pieklo
    Tools: Illustrator, Photoshop, After Effects & Cinema 4D

    Thoreau and the Lightning
    Poem: David Wagoner
    Animation: Adam Tow
    Music and Voiceover: Scott Yoshimura
    Audio Engineer: Logan Christian
    Tools: After Effects & Cinema 4D