• @Target Hires New CEO

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    This morning, Target named PepsiCo executive Brian Cornell as its new CEO, marking the first time they've hired an outside leader for the position.

    Cornell, 55, will replace interim CEO John Mulligan, who was thrust into the spot after former CEO Gregg Steinhafel stepped down in the wake of the brand's data breach and struggling stores in the Canadian marketplace.

  • Liv & Reed Salon Opening

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    Located on the ground floor of the Lake Calhoun Center on Excelsior Boulevard, Liv & Reed is an upscale, intimate salon experience offering cuts, color, waxing, manicure and pedicure services for both men and women. Mere steps from the shores of Lake Calhoun, Liv & Reed's standard for beauty isn't about age or trend, it's about a creating the perfect look for their clients in the here and now.

    The salon's interior design was concepted and created by Kate Iverson and Mike Bishop, two Minneapolis art and branding professionals (formerly of Permanent ADG) who work with award-winning contemporary art space, Public Functionary and freelance as creatives for clients and projects both commercial and independent, from small businesses to Fortune 500s.

    Along with doing the general interior design, the duo hand-built custom furniture and shelving and created original artwork for the salon, as well as painting a branded mural on the back wall of the space.

    Liv & Reed's brand identity was created by Iverson and internationally renowned designer, Michael Cina. Iverson and Cina were the same branding team behind the award-winning Haus Salon.

    The grand opening is taking place Thursday, August 21 from 6–8pm. And it's free. So swing by for refreshments, small eats and music as they officially celebrate our grand opening. Meet the stylists and owners, check out the salon and its artistic design.

    Kate Iverson's work: www.cargocollective.com/kateiverson
    Michael Cina's work: www.cinaassociates.com

  • Thursday Tour: @spyder_trap

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    Welcome back to Thursday Tour! If your agency would like to be featured in the future, just drop us a line at mpls@theegotist.com. Okay, now on to Spyder Trap.

    Spyder Trap is an intersection point between technology and marketing. Even today, digital marketing can be considered somewhat of a niche market, but by solely concentrating on the digital landscape, and not trying to be everything to everyone, has allowed the firm to become one of the best in the industry, remaining one step ahead when it comes to all things digital.

    Now, let's get this straight: Spyder Trap is a digital marketing firm, not an advertising, branding or public relations agency, and they don’t try to be. They remain, thrive and grow in the digital space and their innovative work and expertise in this area is what they're proud to be known for.

    Spyder Trap creates mobile, web and online marketing solutions for a wide variety of clients across many industries including health care, retail, agriculture, food, consumer goods, insurance, real estate, financial, legal and technology.

    Mike Rynchek, a Maple Grove, Minnesota, native, was just 23-years-old when he launched Spyder Trap. Rynchek displayed an entrepreneurial spirit from an early age, working multiple jobs and participating in internships throughout high school, and then consulting for companies to pay his own way through four years of college. While finishing his degree in marketing at St. Cloud State University, Rynchek had the foresight to combine his marketing education, his interest and expertise in the digital space, along with his drive to start his own business.

    Rynchek’s determination and innovative thinking helped propel the firm forward, despite the growing recession. Between its inception and today, Spyder Trap has seen over 100% revenue growth every year, thanks in no small part to Rynchek’s leadership. Oh, and they've also take home some pretty sweet hardware:

    • 2014: Honoree, Minneapolis/St. Paul Business Journal
    Best Places to Work.
    • 2014: Finalist, BOLD Awards.
    • 2012: Received The Adrian Award for Digital Marketing.
    • 2012, 2013, 2014: Named as one of Minnesota’s
    “Best Companies to Work For" by Minnesota Business Magazine.

    (Photos courtesy of Heather Hanson Photography, LLC.)


    CSM is a commercial real-estate company that hired Spyder Trap to build a site dedicated to their renovation services. Using a combination of storytelling, illustration and responsive web design, Spyder Trap built an experience that hinged on “Reno Robb,” a character based on a real-life CSM contractor. Project highlights include parallax design, digital illustration and a mobile-friendly framework.


    Cargill partnered with Spyder Trap to build a mobile app in the hopes of simplifying internal company communication. Requirements included iOS, Android and tablet-based compatibility. The app was highly customized, allowing users to sort, manage and favorite key features. This unique feature set and self-selection model allowed Cargill to deliver custom content to highly specific users via the application. This personalization also garnered rapid adoption and widespread app usage. Project highlights include interface design, application development and global deployment.

    Lakewinds Natural Foods

    Like many organizations in 2012, Lakewinds Natural Foods witnessed a spike in mobile usage among their online audience and decided it was time to update their site. In partnership with a local design firm, Spyder Trap built a responsive website optimized for mobile and tablet usage that didn’t sacrifice desktop functionality. This effort included migrating to a robust content management system and employing local search optimization techniques, ultimately driving significant foot traffic in Lakewinds Stores.

    Explore Beyond Breakfast

    Michael Foods is a retail and foodservice company with consumer-facing and industrial brands including Simply Potatoes, AllWhites Egg Whites and Papetti’s. Spyder Trap recently finished building a responsive, mobile-friendly website called Explore Beyond Breakfast for this client. This site and exclusive program from Michael Foods helps industrial kitchens, schools and restaurants make the most of their recipes and ingredients. Project highlights include migrating hundreds of recipes to a nimble content management system allowing for instant and simple content changes as well as building a custom ingredients calculator that helps foodservice operators accurately forecast their kitchen needs.


    Chamilia is a Swarovski-owned jewelry, bead, bracelet and charm producer based out of Minneapolis. Spyder Trap has been providing social media strategy and management services to Chamilia since January. The highlights of this relationship include growing Chamilia’s Facebook page likes by more than 10,000 fans, facilitating blogger outreach, running social campaigns and hosting giveaways for influential shoppers and lucky fans.

    To check out their whole portfolio, head here: www.spydertrap.com/portfolio

  • Fallon Serves up a New Tagline for Arby's

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    Fallon has done away with CP&B's old tagline of "Slicing up Freshness."

    "We Have the Meats" is the new line. And both Fallon and Arby's are both hoping it'll appeal to a younger audience.

    "Arby's has the second oldest customer base in the QSR industry and we didn't want Arby's to grow old with that customer base," said CMO Rob Lynch. "We want to serve, refresh, delight our current customers, as well as build a new customer foundation for the next 50 years."

    This Is Meatcraft

    We Have the Meats | Fear Not the Meats

    Mega Meat Stacks—Almost All the Meats

    Mega Meat Stacks—Meat Limit

  • #32Under32 Interview: Amee Tomlinson, Co-Founder & CEO at jabber logic

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    This week's 32 Under 32 profile is all about local creative Amee Tomlinson!

    How do you think you approach your job differently than other people?

    "For me to perform at my best, I realized early in my career that I need to believe in the work I’m doing. Believing in my clients’ missions makes it easy to be excited about working on projects with them, big or small. It makes it easier to have the tough conversations about design, content and development because I’m invested in their cause and have their best interest at heart."

    What kind of accounts/projects do you currently work on?

    "jabber logic works with small businesses and nonprofits. Our clients usually have a finite budget, so we’re always helping them prioritize their marketing dollars and efforts. We’ve done everything from brand identity work to website development to PR to blogging and newsletters to broadcast. We’ve found that brand identity projects make up the majority of our work with nonprofits—not intentionally, but because when a client comes to us and says, 'I need a new website,' or, 'I need a blog,' we dig into what they are solving for. 100% so far have been trying to explain who they are and what they’re all about. It’s a waste of time and money to create a website or blog for a client if they don’t have who they are clearly defined. We help them understand the investment up front to prevent rework and wasted dollars in the future."

    What's the best advice you've ever received?

    "In 2009, I attended a United Way Emerging Leaders fundraiser. I won dinner with Campbell Mithun’s CEO at the time, Steve Wehrenberg, and Star Tribune Editor, John Rash. Toward the end of dinner, Steve said, 'Here’s the best piece of advice I’ve ever been given. Don’t be afraid to ask for what you want.' He went on to explain that if others don’t know what I need, they can’t help me get it. Sometimes it’s intimidating to ask mentors and professional idols for help, but they have yet to disprove this adage."

    What gets you excited to come to work every day?

    "My clients. I work with an aquarium, and a nonprofit that teaches students financial literacy, and a nonprofit that honors fallen military heroes with a permanent flag pole and flag, and a nonprofit that provides combat veterans and their families with grants. These organizations are changing the world. I wake up every day in awe of their missions and humbled to be one of the drivers helping them enact that change."

    What has been some of your proudest work?

    "As jabber logic first got started, we donated 300 pro bono hours to rebrand BestPrep and redesign their website (www.bestprep.org). The real beauty of the project was in the journey. We met with teachers, students, volunteers, board members and staff to understand the organization. We attended their events and volunteered in their classrooms. Again, when you’re working with a client you believe in, it’s easy to throw yourself into the project and commit yourself to helping them succeed. The extra effort by our team ensured that the final product spoke to all consumers invested in BestPrep."

    Who is one person who has helped you get where you are? Or, one person you really look up to?

    "I can’t choose just one.

    Christine Fruechte, CEO at Colle+McVoy

    Christine is the person I admire most in the ad world. Every time I meet with her, she’s so down to earth and supportive. Even though she is so busy, she’s present when meeting with you and makes you feel like what you have to say is important. She follows her own path, is confident, compassionate, and a pioneer for women in our industry.

    Rosemary Sundin, President at Orman Guidance Research Group

    Rosemary continuously inspires me. She’s worked her way from an entry-level position to owner and president of Orman Guidance Research Group and founder of Callay. She is honest and ethical and believes in doing right by her clients and the industry, no matter the cost to her. Her selflessness and friendship has been a continuous driver for me.

    John Wernz, CMO at Wealth Enhancement Group

    John has believed in jabber logic since day one. He helped us secure our first few clients, encouraged us when we were on the right path and pushed us when we were floundering.

    Noah Johnson

    Noah was one of my first bosses. I’ve never been able to professionally spar with anyone the way I do with Noah, and it’s made me smarter, tougher and kinder. For the last five years, he’s been a professional sounding board and part of my personal support system."

    Anything you want to say to the Minnesota advertising, PR, marketing community?

    "Ask yourself what is important to you and what type of person you want to be. You have the ability to make your life as fulfilling or tumultuous as you choose. Find your passion, define your values and go after it. Whether you work for yourself or someone else (we need both in this world), bring your best every day; not for them, but for you. That satisfaction from following your passion and staying true to your values, that is success."

  • Cargill Is Sweet on Fallon

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    This week, Cargill announced that Fallon Minneapolis will be taking over all social duties for its Truvia brand as its new agency of record.

    The Truvia brand created the category of stevia-based sweeteners in 2008 and has become the second best-selling sugar substitute in the United States.

    This is the first time these two Minnesota companies have teamed up to promote a Cargill brand. “We’re excited to be working with this great, international company right in our backyard. It’s a cool, modern brand and a natural product we believe in. People use Truvia natural sweetener every day, so it presents a unique opportunity to engage them with interesting content daily,” said John King, Chief Marketing Officer at Fallon.

    Fallon has been charged with delivering premium content that promotes engagement and sharing through all of the Truvia brand’s social channels, including Instagram, Pinterest, Facebook and Twitter. Specific responsibilities include social media strategy, content development, community management and analytics.

    “The Truvia brand mission is to bring sweetness from nature to the world in all forms. Fallon is the ideal creative partner to help us be prolific at storytelling through social content, thereby increasing quality engagements with our fans. We look forward to having them at the helm of our social communities,” said Brian Marx, Digital Marketing Manager, Truvia brand at Cargill.

    Fallon’s work with the Truvia brand will begin this month.

  • I'm Dying (Official Music Video)

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    roberthenryfilm and Von91 recently wrapped shooting the official music video for Minneapolis-based rapper Bentellect's single "I'm Dying" off his album BENT.

    The video is, well, a bit on the dark side. Rumor has it the crew almost got arrested during the shoot. Mostly because it looked like they were dragging around a dead body.


    Rapper: Bentellect
    Director: Robert Henry
    Producer: Von91—Tiffany Tarrolly

  • Campbell Mithun Announces New Client Partnership: DOG for DOG

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    The new client acquisitions continue for Campbell Mithun and their latest partnership is a doggone exciting one for the agency, its employees and the community.

    To announce this partnership, Campbell Mithun donated over 275 pounds of DOG for DOG brand all-natural food and treats to Minneapolis-based, Secondhand Hounds Animal Rescue.

    Campbell Mithun worked with DOG for DOG on their debut at select Target stores across the U.S. and looks forward to helping fuel their national growth as they continue to expand distribution in 2014 and beyond.

    “We’re thrilled to have a partner like Campbell Mithun,” said DOG for DOG founder and President Rocky Kanaka Keever, “The team not only understands our startup culture, but is truly passionate about the movement and wants to help more dogs in need.”

    DOG for DOG is an innovative California-based company with a mission of helping dogs in need. For every item sold, one is donated to a dog in need. The company’s philosophy is “You buy one, we give one.”

    "It's always great to help build modern brands like DOG for DOG whose businesses are inherently generous," said Campbell Mithun CEO, Rob Buchner.

    Campbell Mithun’s Denis Budniewski, EVP-Director of Account Leadership & Growth (left) and Rob Buchner, CEO (right) and Yeah-Yeah, a St. Bernard/Springer Spaniel mix from Secondhand Hounds.

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