• Game of Thrones All Gamed Up

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    It's amazing what VFX can do.

    Holy Hannah! Unthinkable amounts of work goes into bring shows like this to our boob tubes. Have a look-see at this wondrous magicianry.

  • The Weekend Awaits

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    Be good, good people. Don't do anything we wouldn't do.

  • Buzz Meets Grumpy Cat

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    Local big-time company General Mills just hopped on the Grumpy Cat bandwagon.

    Can you blame them? Look. At. That. Face!

    Credits

    Client: General Mills
    Product: Honey Nut Cheerios
    Director: Rob Pritts
    Agency: Saatchi & Saatchi/NY

  • Who needs @kevinlove? Let's Land @KingJames!

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    Kevin Love wants out of Minnesota. He's made that more than clear on a number of occasions. And, to be honest, most of us here at The Minneapolis Egotist think he's a whiny prima donna. Talented, sure. But whiny as hell. And that's not the half of it.

    So, as the sports world debates what LeBron James will soon decide, our bike friendly state has thrown its hat into the game. Fueled by Colle+McVoy, Pedal MN—a coalition of Minnesota state agencies and private organizations—is attempting to lure LeBron to Minnesota with a max contract that appeals to his bike-loving sensibilities. Why not, right?

    While they appear to be the underdog in this high-stakes game, Pedal MN awaits LeBron's decision on their unique offer, including bike trails fit for a king.

    Learn more about this new development in LeBron's decision at www.TheDecision2014.com, or follow the real-time attempts of @PedalMN on Twitter where they are sweetening the deal as time goes on.

  • #32Under32 Interview: Carter Jensen, Founder of Flash Companies

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    Carter Jensen, ladies and germs! Carter. Jensen.

    How do you think you approach your job differently than other people?

    "The biggest thing that continues to prove successful for me is consistently bringing innovation to the table no matter what. This is imperative even in the most seemingly small projects. In the advertising world today, being on the cutting-edge is key to bring brands out from under the clutter, to make campaigns truly stand out and be relevant in a world saturated with brand messaging."

    What kind of accounts/projects do you currently work on?

    "Currently, a bit of everything. As Flash continues to focus on bringing technology innovation to brands, really nothing is out of our scope. Work continues to be an incredible mix of client-focused work and internal innovation projects that we love to maintain.

    Continuously developing new technology internally allows us fully test each project and demonstrate their power to clients. We are then able to specifically tailor each piece of technology to reach their key goals."

    What's the best advice you've ever received?

    "Take risks. We bring this same advice to our clients every day as we often push for programs and tactics that are new and sometimes a bit crazy. Sure, not all of them work as planned but that is part of the process. Without risks, brands and people alike would never get anywhere."

    What gets you excited to come to work every day?

    "As previously mentioned, I do my best to bring innovation to the table in ways that brands have never seen before. Having the opportunity to push the boundaries with clients on programs like this is an experience unlike any other. Every day is a new risk and a new reward."

    What has been some of your proudest work?

    "Some of my proudest projects involve the proprietary software that our team has built to service some of our larger event clients. Through our custom made software systems, the live and digital experiences are able to come together to create a holistic brand presence in ways that have never been seen before.

    Utilizing a small team of incredibly smart individuals allows us to stay nimble. We are able to create customized solutions for clients to reach their goals while maintaining a minimal budget to consistently deliver a incredible return on investment."

    Who is one person who has helped you get where you are? Or, one person you really look up to?

    "It is very difficult to name just one person as when I look back at some of my most valuable work experience across the industry many influential people come to mind. I have had the privilege of walking alongside many incredible minds in my career. Learning from each of these brilliant people in a range of specialties—ranging from creative directors to developers—I would have to give credit to many of my past coworkers who have truly shaped my passion for what I do today."

    Anything you want to say to the Minnesota advertising, PR, marketing community?

    "I am so honored to be a part of this amazing group of 32 under 32 winners. I am excited to continue to walk alongside each of you and to learn from you as I continue to grow and develop in my own path.

    I know that it is easy to say, 'innovation is key' or 'do something different' but the real ticket is to create this innovation and difference in a way that is targeted at your clients' key goals. Anyone can do something crazy but true success comes when that power and that passion is directed in a way the benefits your clients and their core objectives."

    Personal site: www.carterjensen.com
    LinkedIn: www.linkedin.com/in/carterjensen
    Twitter: www.twitter.com/carterjensen

  • Colle+McVoy Helps #ShareBeauty

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    With the help of Colle+McVoy, Regency is celebrating and inspiring cosmetologists to help raise the profession as a career choice, as well as follow their dreams.

    The centerpiece of the campaign is a new video that recognizes the person that everyone has known at one time or another—a friend, sister, nephew, niece or neighbor—who has a knack for beauty.

    The video follows one girl’s journey in making her city and the world a more beautiful place alongside people from other creative careers, like architects, chefs and sculptors.

    It provides a rallying cry that excites everyone, from future students, current cosmetologists and anyone with a connection to the beauty industry, about this creative and inspiring career path.

    Peep the whole shebang here: http://regency.edu/sharebeauty

    Creative Credits:

    Client: Regency Beauty
    Agency: Colle+McVoy
    Animation: Hornet Inc.
    Michael Feder – Managing Director
    Jan Stebbins – Exec. Producer
    Julia Pott – Director
    Marty Geren – Producer
    Lyrics and Music:
    Recorded by Lucy Michelle and Field Trip
    Produced by In the Groove Music
    Darren Drew, Exec. Producer
    Brian Reidinger, Creative Director
    Danny Burke, Engineer

  • #32Under32 Interview: Danny Olson, Director of Digital at Weber Shandwick

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    Here's our next interview with the next young hotshot from the Minneapolis ad scene. Without further ado, here's Danny Olson.

    How do you think you approach your job differently than other people?

    "I think the most critical characteristic for success in any job is curiosity. I’m fascinated by consumer behavior, and I try to approach each day at work as an opportunity to learn something new. I want to know how things work, why people do the things that they do, how tech is evolving, how others have done things before me, etc. When you approach your work this way, you’re always listening and gathering information, which allows you to deliver work in a way that is both interesting and grounded in research."

    What kind of accounts/projects do you currently work on?

    "It tends to vary month to month, but the consistent ones over the past year or so have been Meijer (supercenter retailer out of Grand Rapids, Mich.), Red Stamp and some General Mills brands. My work is primarily focused on digital engagement strategies, whether that be platform-specific, influencer relationship management programs, content marketing and more."

    What's the best advice you've ever received?

    "I’ve been fortunate to work both with and for a lot of smart people, who’ve taught me a lot over the years. One phrase that sticks out to me is, 'Don’t model your clients’ deficiencies.' Which isn’t so much about clients as it is about anyone or anything. There are a lot of broken processes out there, but it’s up to you whether you subscribe to them, or whether you try to make it better."

    What gets you excited to come to work every day?

    "The pace with which our industry is changing means there’s always something new to learn. That terrifies some people. You know who those people are because we’ve all worked with them. The rules can change overnight and that’s exciting to me."

    What has been some of your proudest work?

    "I was hired at Weber Shandwick to work on the U.S. Army business as the interactive lead, overseeing digital platforms for a variety of programs. The work that this client, our agency and its partners have done specifically on a program called Army Strong Stories, an unfiltered Soldier storytelling platform, is some of the best work that I think I’ll ever touch. I was fortunate enough to oversee its transition from a blog-type site to a more mature, responsive content engine, and it’s work that I’ll never forget."

    Who is one person who has helped you get where you are? Or, one person you really look up to?

    "A great mentor during my time at Weber has been Greg Swan. He’s helped me navigate 'big agency,' led by example on doing great work, and serves as a great sounding board for new ideas and thinking. He is also a selfie pioneer, an excellent resource for new music suggestions and he usually has a bag of baby carrots that he will share with you. And not just the weird white ones."

    Anything you want to say to the Minnesota advertising, PR, marketing community?

    "Keep working with that flyover country chip on your shoulder. And always pack an extra toothbrush and a clean pair of underwear."

  • Shock Top Speaks for Itself

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    The ECD for the idea at Anomaly swears the videos are all “100% real,” shot with regular consumers in June at a bar called the Cadillac Lounge in Toronto and a depanneur in Montreal.

    Good stuff here. As for the beer? Well, that's debatable.

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