MONO Hires Robert Panger as First-Ever Integrated Media Director
By Egotist / /
Dynamic design-driven advertising and branding agency MONO announced today the hire of its first-ever director of integrated media. Robert Panger joins the award-winning creative agency as it enters a new era with an integrated full-service offering of strategic, creative, and media capabilities.
Bob will work to bolster MONO’s growing roster of clients with integrated media offerings through an audience-first philosophy and the ability to seamlessly lead a cross-functional media team.
“Bob was a natural choice as we look to the future of our integrated agency offering. He has a curious, innovative mindset and a deep understanding of audience behaviors. He’s ambitious, strategic and hungry to help this agency grow,” said Jim Scott, Founder and CEO of MONO. “We continue to find ways to best serve our clients in this modern marketing era. MONO entered 2024 with aggressive growth goals and the addition of Bob to our team boosts that momentum even further.”
He joins MONO from Target, where he spent the last 11 years in digital media with a heavy focus on social media and building out an always-on social performance marketing practice.
He served as head of the company’s paid social team, where he helped establish early products and practices for social vendor marketing and managed media buys across all of Target’s funding sources. He was deeply connected to the company’s platforms, media and creative evolutions, leading numerous first-of-their-kind social media campaigns.
“My first encounter with MONO was a social-based collaboration called Tweet to Runway, and it is exciting to bring that relationship full circle. I’m looking forward to helping advance MONO’s capabilities and to bringing the power of creative and media collaboration to bear for our current and future clients.”
Panger will report to Madeline Sanchez, Co-Head of Strategy from MONO. This appointment is effective immediately.
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