Swim Creative Receives Awards for Outstanding Digital Work
By The Minneapolis Egotist / /
Swim Creative, a branding, interactive and advertising firm, is being recognized for creating outstanding digital media. The Association of Marketing and Communication Professionals (AMCP) selected Swim for three awards in various categories for excellence in digital advertising with partner Brown Bag Potatoes (BBP).
Swim Creative partnered with Vee’s Produce, a produce company based in Superior, Wisconsin, to brand and market its industry-changing product. Brown Bag Potatoes is a potato option that is packaged in a 100% recyclable, compostable, and biodegradable bag.
As a result of the work created from this collaboration, Swim Creative is excited to announce the following awards:
Platinum Award (highest)
Swim won a Platinum Award in the category of:
– Video Production, Long Form Video – Environmental Issue
For Brown is the New Green – an informational video created to promote and educate produce buyers and shoppers about Brown Bag Potatoes as the planet-friendly option. The video highlights the sustainability of BBP’s all-natural, 100% compostable and recyclable bag that replaces the industry standard plastic bag.
Gold Awards
Swim also took home Gold Awards in the following categories:
– Web-based Production, Web Element – Landing Page
For the creation of the Brown Bag Potatoes landing page that features earthy visuals, clever copy and adorable illustrations.
– Digital Marketing, Content Marketing – E-mail Campaign
For the creation of a series of e-mails written and designed to help BBP gain traction among produce buyers. The e-mails also served as a way to highlight and educate people about the environmental issues associated with produce packaging waste.
“We’re honored to have our work with Brown Bag Potatoes recognized internationally in this way,” said Patrice Bradley, CEO of Swim. “We feel passionately about this work in particular because it touches on such an important issue, and to be recognized alongside other work globally is pretty incredible.”
About the AVA Digital Awards
AVA Digital Awards is an international competition that recognizes outstanding work by creative professionals involved in the concept, direction, design, and production of media that is part of the evolution of digital communication. Work ranges from audio and video productions, social media sites, animation, blogs, podcasts, and other forms of user-generated digital communication.
AVA Digital Awards is administered and judged by the Association of Marketing and Communication Professionals (AMCP). The international organization consists of several thousand production, marketing, communication, advertising, public relations, and freelance professionals. AMCP administers recognition programs, provides judges, and rewards outstanding achievement and service to the profession.
[Image courtesy of Swim Creative.]
Comments