Jessica Westberg Promoted to Vice President of People at Media Bridge
By Egotist / /
Media Bridge announced that Jessica Westberg has been promoted to Vice President of People, effective Nov. 1, 2023. As part of the promotion, Westberg will also serve on Media Bridge’s leadership team.
Westberg was previously HR and DEI Manager. Prior to Media Bridge, her HR experience included tenures at Target and FedEx, where she went well beyond her defined responsibilities in an effort to close glaring racial discrepancies between managerial and non-managerial positions. At Media Bridge, she will be accountable for leading the personal and professional growth of our 50+ full-time employees.
“Media Bridge is already a leader in culture, transparency, caring, diversity, equity, inclusion,” said Westberg. “I’m excited to continue our work to create a happy, engaged and diverse workforce where people feel not only welcome, but also inspired to grow with us and our clients.”
“Jessica is a superstar who brings a unique combination of professionalism, compassion and lived experience to Media Bridge, and we’re excited to see her take those skills to an even higher level,” said Media Bridge founder and CEO Tracy Call. “On a personal note, I love the fact that the leader of our People department is also one of my favorite people!”
About Media Bridge
Founded in 2010, Media Bridge is one of the country’s fastest-growing media and creative agencies. It has earned a place on the Inc. 5000 growth list eight times in the last nine years and is ranked by the Minneapolis-St. Paul Business Journal as the Twin Cities’ second-largest ad agency by revenue. We’re unique in the industry for buying media nationally with hyper-local precision, developing creative that’s focused on results before industry awards, offering clients a proprietary business intelligence hub (eMBiTM) to monitor their campaign performance, and embracing Full Metrics Media: measuring our success against client business metrics, not generic media metrics. Our guiding belief is that the best strategy is to care, and our mission is to out-care so our clients can out-perform.
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