New Campaign for Apple Autos: Don’t Get Screwed
By Egotist / /
There’s an auto dealer stereotype.
No one likes it.
And yet, that stereotype continues to persist:
Asking women when their husbands are coming. Dealers judging people’s credit worthiness by their wardrobe. Or misrepresenting details easily found online. The classic, “let me go talk with my manager.”
It’s all so much dumb, unnecessary behavior.
That’s why there’s an antidote at Apple Autos:
Don’t Get Screwed.
The campaign launched in mid-October across the Twin Cities metro.
Credits:
APPLE AUTOS
Mike Groves, Director, Marketing and Technology
Chelsea Jones, Marketing Manager
Kimberly Compton, Marketing and Communications Specialist
Chris Gulbrandson, President
Kelly Gulbrandson, Director of Community Relations
INCCORPCO (Agency)
Crystal Barlow Jensen, Creative
Tim Brunelle, Creative
Julia Tangeman, Media
3VLTS (TV and Radio production)
Jake Nyberg, Executive Producer
Christina Pearson, Producer
Tim Brunelle, Director
Johnny Stuckameyer, Director of Photography
Mike Turner, TV Editor
Nathan Eby, TV Audio Post Engineer
Todd Syring, Radio Audio Engineer
RKM (Burbank), Color
Doug Gander, Gaffer
Tyler Thomas, G+E Tech
Jennilee Park, Location Sound
Amber Young, Hair and Makeup
Tim Claiborne, Production Assistant and BTS Photographer
Armel Mwanatambwe, Production Assistant
TV (ON CAMERA)
Ryan Nelson
Toussaint Morrison
Anna Hickey Fotis
Shinah Hey
RADIO (VOICEOVER)
Joy Dolo
Joe Weismann
Ariel Donahue
Jake Nyberg
[Images and video courtesy of IncCorpCo.]
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