By The Minneapolis Egotist / /
The Engine Is Red is looking for an organized, solution-focused, energetic hybrid Business Development and Marketing Manager to foster strong client relationships and support the agency through both inbound sales efforts and outbound marketing efforts.
The Business Development and Marketing Manager will be responsible for driving new business for the agency, focused on two key areas:
Inbound lead management
Currently, we get 0-4 new client inquiries per week. This position would be responsible for welcoming these new leads with warmth and enthusiasm. Shepherding them through the new business process from qualification through proposals. Working alongside project leaders to lead consults, prepare capabilities decks, draft budgets and proposals. Helping coordinate all internal and external meetings, key milestones, client communications, and CRM updates along the way. Focusing on an efficient prospecting journey, while forging the beginning of strong client relationships.
Agency promotion and marketing
In addition, this role will focus on creating and implementing marketing initiatives to promote the agency and its services to potential clients. This individual will work closely with the agency’s leadership team to identify and vet new business opportunities and develop strategies to pursue them. They will also work closely with the agency’s creative team to develop marketing materials and campaigns that effectively communicate the agency’s value proposition. Currently the agency is working on significant website updates, fresh case studies, as well as new paid digital campaigns, email, social media, and directory listings. There is definite opportunity for awards submissions, new campaign ideas, content, and beyond.