By Egotist / /
New Campaign Connects with Vikings Fans Both In and Out of Stadium
Fresh from winning a competitive agency review for the North Memorial Health account, Rise and Shine and Partners is launching new creative work for the brand.
The campaign leverages North Memorial Health’s partnership with the Minnesota Vikings. The creative playfully asks fans if they “Bleed purple?” via in-stadium digital signage, OOH, digital, print and gameday TV spots. The answer: Appointments available.
The campaign also speaks directly to new moms via wrapped in-stadium Mamava lactation pods. The pods proudly state “Home of the Purple People Feeders.”
This caps a busy summer for Rise and Shine, with new wins and fresh work for Andersen Windows & Doors, PING, Red Locks Irish Whiskey, University of St. Augustine Health Sciences, Minnesota Citizens for the Arts and Lunds & Byerlys.