After Reviewing the Press Release About His Promotion to Associate Creative Director, Jonathan Schuster Critiqued the Headline for Being Too Long and the Whole Thing for Just Having Too Much Body Copy That No One is Ever Going to Read


By Egotist / /

To make sure Jonathan feels autonomy and empowerment in his new position, Public Works listened to the creative feedback he gave on his press release and cut out all the glowing accolades they’d written about him and his 4 years at Public Works. It’s too bad, too, because the Partners at the Minneapolis-based agency had come up with some pretty impressive quotes to talk about his work. But for the sake of brevity they’re just saying, “congratulations, Jonathan!” And they’re using the rest of the space in this press release for a funny picture of a cat. Because while people might not read this copy, they will for sure look at the picture.


  1. donna March 10, 2022

    I live for Public Works press releases.

  2. Brendan Loughrey June 1, 2022

    Reminds me of when I sent out an announcement titled “Freelance Copywriter promotes self to Senior Freelance Copywriter”

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