BBDO MPLS Debuts New Work for HORMEL Chili


By Egotist / /

BBDO Minneapolis debuted a new television commercial called “Chili Cheese Hands” as the latest from their HORMEL Chili “Pour On” campaign. Originally introduced in January 2020, the campaign highlights HORMEL Chili as the easiest way to add excitement to mundane meals.

In the new spot, a game-day get-together is transformed into an over-the-top party after tasting HORMEL Chili Cheese Dip, with guests’ arms reaching across the room and intertwining as each vies for their own taste of this mouthwatering dip.

BBDO Minneapolis worked with production company Kinopravda, and director Daphne Samaras to bring the new HORMEL Chili commercial to life. The production took place in Mexico City, over the course of two days, with stringent COVID-19 safety protocols in place to protect the cast, crew, and clients.

“Watching this eccentric, funny spot come to life with the support of our client, the makers of HORMEL Chili, and amplified by our director partners at Kinopravda has been an incredible experience,” said Taylor Snyder, Creative Director at BBDO Minneapolis. “From the hundreds of feet of puppeted arms to the integration of voguing dancers as a way to celebrate the product, this spot couldn’t have been more fun to make.”


  1. Tony February 11, 2022

    This is by far the worst commercial I have seen in 2022. I do not even know how to articulate how bad this is.

  2. Chili cheese head January 31, 2023

    I can’t believe somebody paid somebody to produce this stupid commercial. I’m sure it’s a fine product but that is one dumb commercial

  3. Catgrrl February 1, 2023

    I despise this horrible ad. It’s stupid and makes me want to buy any other brand but Hormel.

  4. Mickey wheeler February 2, 2023

    I don’t understand why I’ve read so many bad comments about this commercial because I find it absolutely contagious. Yum chili cheese get that yum. How can anyone hate this. I appreciate the humor. Boop boop. I saw the commercial then I had to look online to find it so I could listen to it when I just needed a boost of fun. Chili cheese yum. Thank you hormel.

  5. Rondog February 3, 2023

    I’ve been enjoying Hormel chili’s for decades, but this is one STUPID commercial. I hate it. I can’t get to the mute button fast enough.

  6. InSpeakaThaTruth February 6, 2023

    This commercial is absolutely ridiculous. It leaves this watcher thinking “what in the world does wildly flopping Inspector Gadget arms set to poor music have to do with eating chili/cheese dip?
    The commercial leaves me hating Hormel and determined not to try it.
    Simply Aggravating.

  7. Tayjay March 18, 2023

    Ever put in any white people in a commercial anymore?

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