Duke Cannon Launches Its Pumpkin Spice Latte Soap—Again
By The Minneapolis Egotist / /
For centuries, crisp air and falling leaves have signaled the magical arrival of a treasured pastime: Pumpkin Spice Everything Season.
Unbowed by this status quo, Duke Cannon decided a few years ago to issue a controversial pumpkin spice innovation mandate: No longer will pumpkin spice be limited to just seasonal lattes, cough drops, or motor oil.
The result was Duke Cannon’s Basic Ass Pumpkin Spice Latte Soap, a 10-oz. brick of rich, harvest lather guaranteed to transform any shower into an autumnal, non-fat, extra soy, aromatic wonderland.
Available for a limited time only (and by that Duke Cannon means “every fall until pumpkins are outlawed”), the launch is supported by a variety of paid advertising and organic content.
Credits
Agency: Duke Cannon Supply Co.
Creative Director/Copywriter: Rob Franks
Art Director: Loren Purcell
Senior Designer: Andy Lutz
Brand Communications Manager: Felicia Johnson
E-Commerce Manager: Chris Lutz
VP of Marketing: Devin O’Brien
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