Hydro Flask Teams Up With Capsule To Elevate Sustainability And Brand
By Egotist / /
Hydro Flask, the go-to, on-the-go hydration (and near-accessory) staple, has partnered with Capsule to design their next generation of packaging to better reflect their sustained commitment to environmental responsibility.
A comprehensive and strategic packaging overhaul, Capsule helped Hydro Flask work towards environmental impact reduction goals for their packaging system that would meet retailer requirements for sustainability.
Collaborating with Hydro Flask as a creative and consultative partner on the new structural and graphic system, Capsule helped improve upon packaging material choices and structural efficiencies that would reduce waste and environmental footprint.
The new packaging solution eliminates all plastics and is 100% recyclable across all product lines. Across bottle wraps, product hang tags and accessory hang cards, materials used are both recycled and FPC-certified. The new system also eliminates varnishes and foils in favor of 100% soy-based inks, a natural, renewable, and more eco-friendly ink printing solution.
Capsule translated graphics from product information and brand language needs into a simplified, yet elevated graphic system that optimizes navigation and hierarchy at-shelf, while maintaining the friendly and familiar brand look and feel we all know and love.
The new system is clean in more ways than one and is a standing testament to the great synergies occurring between design and sustainability in packaging.
Capsule’s most recent work with Hydro Flask builds on a 6-year brand partnership, spanning projects across product naming strategy, packaging structure and graphic design, consumer research and creative consultation to create a cohesive brand experience. See more of their partnership together here.
“It’s always special for us at Capsule when we get to work with partners that align with our belief in the importance of design that considers both people and planet. Brands need to continually reevaluate their packaging strategies to align with the future they want to see – we’ve seen in this project that a series of meaningful decisions can be made to make a sizable impact, while still maintaining a premium brand experience. We’re thankful for the opportunity to play a role in this important effort.” – Dave Buchanan, Director of Experience Strategy, Capsule
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