Studio MPLS Rebrands Cedar and Stone
By The Minneapolis Egotist / /
A brand overhaul, complete with custom typography, a highly modular logo system, and a monogram
designed with dual purpose
Cedar and Stone is the premier sauna company in North America. They provide the experience of guided sauna sessions, build high-end custom saunas, educate and coach sauna wellness entrepreneurs, and offer the best-quality retail items.
They came to Studio MPLS with a visual identity that wasn’t adequately conveying the highly considered, intentional, and hospitable nature of their brand. In order to work under all of the business’ umbrellas, it needed to look sophisticated and modern while feeling just approachable enough not to be intimidating.
The primary brand mark, (shaped from the C and S of the custom logotype), works both as a standalone monogram and as an ampersand joining the two words. Cedar and Stone is more than just one thing — and it is deserving of a symbol hinting at the depth and versatility of their brand.
[News and images courtesy of Studio MPLS.]
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