Periscope and TurnSignl Debut I Have the Right Campaign Through Pro Bono Partnership

By The Minneapolis Egotist / September 12, 2023 /

As part of a commitment to providing pro bono campaign work to organizations that combat racial inequality, Periscope has partnered with TurnSignl, a Minneapolis-based organization helping protect people’s rights on the road by providing subscribers with 24/7/365 access to live legal guidance in the event of a traffic stop by the police.

Also part of Periscope’s commitment to impact communities in inventive ways, the partnership with TurnSignl began based on shared values and a determination to make a real difference for people in the agency’s own backyard. The app development for TurnSignl began in October 2020, and the partnership with Periscope was forged the same year. The founders began the development partly in response to the killing of George Floyd in Minneapolis and reports examining racial disparities in traffic stops. The app launched in Minnesota and Georgia in 2021, and are officially launched nationwide! 

TurnSignl’s newest campaign, “I Have the Right,” created in partnership with Periscope, aims to help people reclaim the confidence that everyone should be able to feel behind the wheel, because no one should have to skip going out with friends, attending events and enjoying other enriching aspects of their lives due to fear about getting home safe. The video spot lets users know that TurnSignl can help ensure and protect their rights, allowing them to feel more secure while driving with on-demand legal advice available at their fingertips.

The campaign launched across social media in August 2023, and will appear in TurnSignl’s owned channels and marketing materials as they launch nationally and continue pursuing partnerships with educational institutions and businesses to make the app available to more audiences.

Credits
PERISCOPE
Account Director: Heather Holt
Strategy Director: Aaron Martin
SVP, Consumer Strategy: Liz Grabek
Group Creative Director: Dustin Joyce
Associate Creative Director: Alaina Peterson
Associate Creative Director: Thom Kordonowy
Writer: Nicole Beraud
Art Director: Rachel Engle
Chief Creative Officer: Mike Caguin
VP, Head of Design: Veronica Padilla
Executive Creative Director: Heath Pochucha
Executive Producer: Kelly Farley
Associate Producer: Ted Ektanitphong
Editor: Noor Alomran
Project Manager: Shanna Gilliard
Group Project Manager: Brianna Houser

EXTERNAL/PRODUCTION PARTNERS
Director: Tony Libera
DP: Jonny Stuckmayer
Photographer: Adewale Agboola
Photo Asst: Troy Williams
Gaffer: Marcus Mason
1st AC: Max Sjoberg
2nd AC/Grip: Erin LeMair
Audio Tech: Nick Mihalevich
Wardrobe Stylist: Chanelle Whimper
HMU: Fatima Olive
Producer: Kristin Langerud
Producer: John Pesavent
Project Coordinator: Taylor Dale
PA: Micah Elofson
Talent: Ava Valentine, Develle Grier, Annabelle Gbedjangni, Jose Hernandez, Nicole Pacini
Colorist: Oscar Oboza