By The Minneapolis Egotist / /
Factory Motor Parts has been an official partner of the Minnesota Vikings for more than a decade. This year’s high-octane ad campaign features their signature line of FVP Batteries in a spinning, outrageous-clouds-of-tire smoke and doing-burnouts-until-the-wheels-melt kind of way.
The new 30-second spot created by Griffin Archer and production partner, Futuristic Films, will run during pre-season games and on Game Day Live during the regular NFL season this year.
The spot opens with a man installing an FVP Battery under the hood of his 1968 Camaro. He proceeds to get in and hammer the accelerator. With quick shifts, accelerator pinned to the floor and tires smoking he drifts across an empty parking lot to reveal a piece of driving art: a roughly hewed logo of the Minnesota Vikings.
“FVP Batteries can start in extreme weather conditions and are specifically designed to provide maximum cranking power to start the vehicle and run power-hungry accessories,” said Dave Schumacher, Director of Marketing for Factory Motor Parts. “It’s the perfect battery for anywhere – but specifically in Vikings country where the winters are long and cold.”
If you need “Power to Spare” look no further than an FVP Battery. It’s the perfect addition to your starting lineup.
About Factory Motor Parts
FMP is a multi-generational, family-owned company that prides itself on servicing the unique needs of our customers. We provide premium, original equipment (OE) and name brand automotive parts, serving as the total solution for independent service centers, dealerships, fleets, and wholesale customers. FVP is a leading supplier of maintenance products and accessories for the automotive industry. Their products are designed to deliver the quality and performance that drivers and technicians demand.
[Images and video courtesy of Griffin Archer.]