Finn & Gray Gives Local Painting Contractor, Headwaters Painting Brand Some Serious Zhuzh


By Egotist / /

Founded by Ryan Turry in 2015, Headwaters Painting has stood as a steadfast name for quality painting in the Minneapolis area. With growth ever on the mind of the founders, Ryan and Danie Turry, Headwaters Painting sought to revitalize its brand to better resonate with its evolving audience and location options. They wanted to stand out in a noisy marketplace of painting contractors. Tasked with this challenge, boutique creative agency Finn & Gray took on the mission of revitalizing and modernizing Headwaters Painting’s visual identity — both with the brand and photography, as well as modernizing and telling the story through the website.

Driven by the need to reflect the offerings and evolving audience, Headwaters Painting collaborated with Finn & Gray (F&G) to create an amplified and modern site experience. Guided by the vision of bringing hometown honor back to the vibe and clearly articulating their offer, the revitalization aimed to make it clear that with any painting needs, Headwaters Painting should be your choice.

The new brand mark and logo feature bold, clean lines with a retro nod that symbolize precision and attention to detail, while the vibrant colors evoke a sense of creativity and vitality. The new visual identity introduces an expanded color palette, infusing the color of growth and wisdom and enhancing visual flexibility.

“We are thrilled to have had the opportunity to collaborate with Headwaters Painting on this exciting rebranding journey,” said Amanda Nagy, co-founder of Finn & Gray. “Our goal was to create a dynamic, truly singular, and modern brand identity that would elevate Headwaters Painting’s presence in the local Twin Cities market and resonate with their target audience. It was an inspiring challenge, and we are incredibly proud of the final result.”

To showcase Headwaters Painting’s expertise and showcase their work, F&G conceptualized a captivating marketing campaign. This included capturing striking photography with their in-house photog talent, Ami Kochendorfer, and engaging videos that spotlighted the team’s passion for transforming spaces through their exceptional painting services.

Through its partnership with Finn & Gray, Headwaters Painting has embraced a transformative branding experience that lends itself to a fun yet professional business. The result is a visually captivating and engaging brand that Minneapolis, St. Paul, and beyond homeowners will relate to and want to work with.

“We feel like we are more cohesive and “in our skin” as a business than we ever have been,” said Danie Turry, Co-owner of Headwaters Painting. “Working with Finn & Gray and their complete Trifecta package is something we never knew existed but needed. Every aspect of our brand is intentional and unique.”

The revamped brand identity of Headwaters Painting will be rolled out across all channels and touchpoints, reaffirming the company’s position as a top-tier painting contractor in Twin Cities market.

Best of all, Headwaters Painting is doing a giveback campaign. They’re calling for nominations for a family in need of an exterior house paint project. Ready, set, nominate!


  1. Paul Rand July 31, 2023

    I wouldn’t call those colors “vibrant” and the words “fun,” “approachable,” “trustworthy” and “empathy [sic]” are on the briefs of pretty much every brand in the universe. The brush logo and the word mark are both really cool, though. They don’t go with each other, but either is cool.

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