By The Minneapolis Egotist / /
The TV spot features friends on a road trip, snapping photos and scratching tickets as they travel the state’s scenic byways, small towns, and roadside attractions. Some of Minnesota’s most iconic landmarks — including Spoonbridge and Cherry in Minneapolis, Big Ole in Alexandria, and the Coffee Pot Water Tower in Lindstrom — are also featured on the ticket itself, which was designed by Minnesota illustrator Brent Schoonover. Periscope also invited local influencers to hit the road to capture and share their own unique Minnesota road adventure. Because sometimes the journey is just as exciting as the destination.