By The Minneapolis Egotist / /
When it comes to children’s health, there should be no limits to care. They deserve to be surrounded by relentless and compassionate care teams, the most innovative treatments and a network of specialists committed to better outcomes. The “Incredible. Together.” campaign highlights the continuum of care at Children’s Health and cutting-edge technologies they put to work every day, as well as shows how they’re pushing the boundaries of incredible care to make life better for children.
At the center of the campaign is a powerful anthem video showing the emotional experiences and extraordinary care families receive at Children’s Health. Their touching vignettes are soundtracked by a reimagined version of the 1980s power ballad “Total Eclipse of the Heart,” sung by a Dallas community choir. When paired with scenes of children and families enduring challenges and overcoming them, the iconic lyrics of the song take on an unexcepted, more emotional meaning while reinforcing that through love and the power of togetherness, Children’s Health can deliver more incredible outcomes.
The :60 anthem and two :30 videos feature some Children’s Health patients and health care professionals. They will be broadcast in the Dallas/Ft. Worth market and appear online.
Client – Children’s Health
Agency – Colle McVoy
Executive Creative Director – Dustin Black
Creative Director – David Hahn
Associate Creative Director – Zach De Blaey
Producer – John Borchardt
Account Director – Tricia Lynch
Account Supervisor – Britanny Gerdin
Director – Michael McCourt
Production co. – Octopus L.A.
Executive Producer – Sam Cohan
Edit house – Lost Planet
Editor – Bruce Herrman
Post Production Audio – Grey Ghost Sound
Music Production and Arrangement – Jeff Victor and Brack Herfurth
Mix Engineer – Greg Geitzenauer