What Is Figgy Pudding? The Makers of SPAM® Brand Answer this Question
By Egotist / /
BBDO Minneapolis announces the Launch of “We Wish You A Figgy Christmas”
A New Holiday Classic Song Explaining SPAM Figgy Pudding
Most Americans only know figgy pudding from the classic holiday song “We Wish you a Merry Christmas,” so to launch the limited-time flavor SPAM® Figgy Pudding, the song was reimagined with new lyrics that speculate what the figgy flavor actually is—sung by classic holiday characters including Santa, reindeer, elves, Tiny Tim, a yeti and of course a holiday hog.
Decked out on a stage inside of a snow globe, we watch as these Christmas characters struggle to explain SPAM Figgy Pudding, but still, just can’t get past its delicious flavor. “It was incredible watching this piece come together from the stages of animation to the record of the song,” stated Taylor Snyder, CD BBDO MPLS.
“The SPAM Brand is a classic that continually reinvents itself with consumers, so it made sense to take some holiday classics and give them a modern spin,” said Laura Fegley, CCO BBDO MPLS.
(FYI SPAM Figgy Pudding features notes of cinnamon, nutmeg, ginger, allspice and cloves, orange, fig and dried fruit.)
The new seasonal variety is available while supplies last at SPAM.com, Amazon.com and Walmart.com. The last limited-edition holiday flavor was SPAM Pumpkin Spice and sold out in under 7 hours and the brand has big hopes for a similar response with this variety—and a Happy New Year!
Credits
Agency:
President & CEO: Neil White
CCO: Laura Fegley
Creative Director: Taylor Snyder
Associate Creative Director: Mathew Cermak
Senior Art Director: Meghan Rongitsch
Group Account Director: Ali Siviter
Account Director: Keely Herron
Account Supervisor: Eric VanderVorste
Senior Producer: Peter McLarnan
Production:
Animation: DB Motion Studio
Music: The Hifi Project
Client:
Hormel Foods Sales, LLC
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