X-FCTR is proud to have scored two bronze Clio Sports Awards 2022 for its work on behalf of NBC Sports. Their Sunday Night Football CanVS campaign won for Experiential and Fan Engagement. For every Sunday Night Football weekly matchup, local artists translated fan content submissions about their favorite team and the city they represent into custom works of art. At the end of the season, the football field-long canvas was displayed on the Super Bowl LVI pregame show and at SoFi Stadium in Los Angeles.

 

 

The campaign is also one of three finalists in the Chief Marketer PRO Awards as well, for Best Sports Campaign and Best Use of Experiential Marketing. Another campaign for NBC Sports and NASCAR, Up to Speed, is also a finalist for the PRO Awards in two other categories – Best Social Media Campaign and Best Use of Influencer Marketing.

 

(Images provided courtesy of X-FCTR.)