Gasket Helps Bring Seal Campaign to Life for American Efficient


By Egotist / /

If you’re looking to seal up your home from air leaks, who better to get advice from than a talking seal? Exactly. Manufacture and Shelton Group partnered with Gasket Studios and Engines Running to bring American Efficient’s campaign to life.

Gasket’s partner, K2 Productions, brought their “A” game for the live-action portion, which allowed Gasket’s VFX team to focus on prepping and gathering the shoot information for animation and postproduction.

With production finished, there would be an amazing seal jumping in to steal the show, and with the stage set, it was time for the real fun to begin. Gasket first dove in with design, modeling, and rigging, which brought sparks of life but the voice talent was the magic that really started to pull it all together. And with performance direction from director Greg Shultz, Gasket’s animators had all they needed to bring the seal character to life.


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