Adventure Creative Awarded Best In Broadcast By U.S. Travel


By The Minneapolis Egotist / /

For the second year in a row Adventure Creative was awarded the BEST IN BROADCAST by the U.S. Travel Association. The award recognized the campaign’s audience and messaging insights that went into the development of Explore Minnesota Tourism’s campaign plan and the :30 broadcast spot Just Add Water”. The spot celebrates Minnesota’s unique combination of urban and natural landscapes and our traveler’s connection to it.

Video Production and Editing: Capture Film Co
Media: True Media

Adventure Creative and Explore Minnesota Tourism also received BrandUSA’s award for Outstanding Video Storytelling for its Culinary Campfire Series. In the series, Twin Cities chef Yia Vang showcases his signature Hmong cuisine cooked over an open fire at iconic destinations throughout the state.

Talent: Yia Vang
Video Production and Editing: Tristan Carnahan, Good Astronaut
Production: Mary Quinn McCallum
Styling: Lauren Cutshall

About Adventure: Founded in 2005, Adventure generates traction for active-lifestyle brands using a unique combination of end-to-end strategy, collaborative product design and award-winning creative execution. Adventure’s client roster features prominent national and regional clients including Explore Minnesota, State of Washington Tourism, World View, Minnesota Zoo, Hatteras Yachts, Vasque Footwear, Old Town Canoe, Park Tool, Sun Communities, Cambria, National Loon Center Foundation, and Schell’s Brewing.

About Explore Minnesota: Explore Minnesota leads Minnesota’s travel industry by collaborating with partners and stakeholders to market the state for the economic benefit of all Minnesotans. Tourism, a key sector of the state’s economy, in 2019 generated $1.1 billion in state sales tax on $16.6 billion in leisure and hospitality sales and employed nearly 276,000 workers in Minnesota’s leisure and hospitality businesses.


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