Norwegian Seafood Council Selects Padilla as U.S. Public Relations AOR
By The Minneapolis Egotist / /
Following a highly competitive search, the Norwegian Seafood Council (NSC) has selected Padilla as its public relations agency of record in the United States. The NSC works together with the Norwegian fisheries and aquaculture industry to develop global export markets for Norwegian seafood.Padilla is leading an integrated marketing program to help increase demand for and the value of Norwegian seafood in the U.S.
“We were looking for an agency partner that had experience building high-performance food brands with premium quality reputations with international organizations,” said Anne-Kristine Øen, Seafood from Norway, Director USA. “Padilla impressed us with their experience in this space, fully integrated approach, extensive retail and food-service knowledge, and strong digital expertise. We believe their strategic counsel and creative talent will help build the Seafood from Norway brand among key stakeholders and drive market share in the U.S. for our delicious, healthy and sustainable seafood.”
“The NSC is a global leader in the seafood industry, and we are excited to help bring their unique story to importers and distributors, and retail and food-service audiences to help them grow their businesses with Seafood from Norway,” said Laura Cubillos, executive vice president, Food, Beverage and Nutrition Practice, Padilla and founding partner, FoodMinds. “Our team can’t wait to make a positive difference for the industry with this program.”
“This new partnership with Seafood from Norway adds another premium international client promoting country-of-origin products to our food, beverage and nutrition portfolio,” said Matt Kucharski, Padilla president. “It’s a tremendous opportunity to help an organization focused on innovation and sustainability transform its brand experience with consumers and the stakeholders connected to them.”
- Public Relations