• Minnesota Lottery Goes Back to The Future with New Scratch Game

    by / June 11, 2025 /

    Betty, a Quad agency, the creative AOR for the Minnesota Lottery since 2016, is taking players on a nostalgic ride back to 1985 to launch the lottery’s new Back to the Future-themed scratch game just in time for the summer season.

    Tapping into the retro vibes and time-traveling spirit of the era, the campaign transports Minnesotans into a playful, electric world where excitement transcends the space-time continuum. The familiar and recognizable aesthetic of Back [Read More]

  • Giddy Up. Space Horse Strategy Rockets into the Tech World with Two New Client Wins.

    by / June 3, 2025 /

    In just its first two months, Space Horse has wrangled branding initiatives with P3 Adaptive, the de facto royalty of business intelligence consulting, and Mastercam, a global juggernaut in CAM software development (that’s computer-aided manufacturing, not whatever you thought CAM meant).

    Both companies approached Space Horse independently to help evolve their respective brand strategies and visual identities.

    Space Horse founder, John Frahm said, “We’re pretty fired up.[Read More]

  • COOL STORY x Great Salons Midwest

    by / May 28, 2025 /

    COOL STORY, the creative content partner known for turning insights into scroll-stopping entertainment, has teamed up with Great Salons Midwest, a collection of salon owners, to launch a new social-first content series aimed at recruiting Gen Z stylists.

    The content series, titled “Bucket List Support” surprises salon stylists by taking them on unexpected adventures inspired by their personal dream, filmed and delivered as short-form content for TikTok, Instagra[Read More]

  • Rise and Shine and Partners Cooks Up New Work for New Client, Better Than Bouillon

    by / May 22, 2025 /

    Just one spoonful can elevate any recipe, any meal, any occasion, because everything is better with Better Than Bouillon. For Rise and Shine and Partners' first national campaign for this client, they used ChatGPT to test their premise: is EVERYTHING better?

    They tried everything from cake recipes to breakfast recipes. Turns out, ALL THE THINGS are better with Better Than Bouillon.

     

    [Read More]

  • Skylab Launches Get To Going Travel Series for Sun Country Airlines

    by / April 26, 2025 /

    Get To Going is a new series about attainable travel experiences beyond the pool. An exploration of what you can do in just four days at various destinations, all through the lens of a Minnesota mom (@ThatMidwesternMom).

    But it’s also about how brands can be the studios and creators can be the stars in long-form episodic content that engages and entertains target audiences in more humanizing and meaningful ways.

    Set to be released on in-flight entertainment and onli[Read More]

  • Solve Launches First Work For Insurance Leader The Hartford

    by / April 11, 2025 /

    Effort Features Brand Anthem Spot Accompanied By Brand Identity Refresh From Pentagram

    Independent agency Solve is breaking its first work this week for leading insurance company, The Hartford. The campaign is part of an overall brand refresh that spans positioning, tagline and identity, including a bold, contemporary look for its iconic stag logo that honors the company’s rich history while demonstrating its modern, visionary [Read More]

  • Swim Unveils Bold New Website as Part of Agency Rebrand

    by / April 10, 2025 /

    Swim Creative, a future-focused creative agency, just launched a new fully-optimized website. Designed to reflect Swim’s dynamic, creativity-first approach and growth-oriented mindset, the site marks a key milestone in the agency’s strategic rebrand.

    Sleek, fast, and visually electric, the site is a full-throttle expression of Swim’s bold new “futuristic-funk” brand aesthetic. The revamped site offers a streamlined user experience that showcases Swim’s [Read More]

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