Brand Strategy Archives - The Minneapolis EgotistThe Minneapolis Egotist

Preston Kelly Is Making Production Happen For Wings Financial and UCare

by the minneapolis egotist / September 22, 2020 /
Preston Kelly and Wings Financial, one of the nation’s largest credit unions, have dubbed Wings’ credit union members “members of opportunity” in a new ad campaign aimed at encouraging members to uncover financial opportunities of all kinds. The spots were directed by 1stAveMachine’s Danielle Katvan and capture the benefits of applying for the brand’s financial ser[Read More]
- 0
- Share
- Tweet
Solve Adds Danny Schotthoefer As Director Of Brand Planning

by the minneapolis egotist / September 22, 2020 /
W+K, TBWA Vet To Head Brand Strategy Discipline

Minneapolis-based Solve has hired Danny Schotthoefer as Director of Brand Planning, which is a new position at the agency. Schotthoefer will be responsible for driving consumer understanding and cultural insights to inspire powerful thinking across the agency.

Prior to Solve, Schotthoefer worked at Wieden+Kennedy in Portland, Oregon and TBWA\Media Arts Lab in Los Angeles. He’s been involved w[Read More]
- 0
- Share
- Tweet
AdFed 32 Under 32 Winner Spotlight: Katherine Hauser

by the minneapolis egotist / September 15, 2020 /
Because of the COVID-19 crisis, this year’s recipients of AdFed’s 32 Under 32 Award weren’t able to live it up, in person, in all their glory among all the other impossibly awesome award-winners. That said, we’re certainly not about to not make a big deal of this. Deal? Deal. Without further ado, meet Katherine Hauser.

As a manager on the brand planning team at Weber Shandwick, Katherine guides teams to the most compelling ways to solve for client business and communications p[Read More]
- 0
- Share
- Tweet
Hormel Pops Up with 3D Book of Meat for Virtual International Deli, Dairy and Bakery Trade Show

by the minneapolis egotist / September 10, 2020 /
The International Deli Dairy & Bakery trade show is held every June, and typically Hormel Deli Solutions (HDS) is one of the largest exhibitors on the show floor. This year’s 3,500 square foot booth would have been monumental for HDS, showcasing their full portfolio of deli innovations like never before with tasting experiences that would tantalize attendees in four distinct consumer product and retailer capability zones. Unfortunately for everyone the trade show didn’t happen this ye[Read More]
- 0
- Share
- Tweet
Skully Rebels Makes The Papers With Social Distance Dummies

by the minneapolis egotist / September 9, 2020 /
Spend enough time on a barstool and you gain the instinct to tackle COVID-19. In collaboration with Apropos Studio, Skully Rebels created Social Distance Dummies. These three-dimensional cardboard people take up the seats required for proper social distancing and give brands promotional opportunities that literally sit shoulder-to-shoulder with their target demographics. Cheers to that, right?

Minneapolis/St. Pa[Read More]

0

Share

Tweet

Open Book Communications Builds Dynamic Brand for Investment Firm Seeking to Create Value

by Egotist / September 8, 2020 /
Endurance Capital Partners was a new company preparing to launch and in search of a way to communicate their unique point of view on financial investment. They were passionate about transparency, honesty, and being a long-term partner with the businesses they invest in. But they needed a way to invite others into their story. Open Book Communications came alongside Endurance Capital to crystallize their vision and build a brand around it.

[Read More]

0

Share

Tweet

Andersen Windows Launches New Consumer Campaign

by the minneapolis egotist / September 4, 2020 /
Under the direction of Annie Zipfel, Andersen’s senior vice president and chief marketing officer, independent Minneapolis agency Rise and Shine and Partners created the “Self-Expressionist” consumer campaign before the shutdown.[Read More]

0

Share

Tweet

AdFed 32 Under 32 Winner Spotlight: Danielle Bender

by the minneapolis egotist / August 18, 2020 /
Because of the COVID-19 crisis, this year’s recipients of AdFed’s 32 Under 32 Award weren’t able to live it up, in person, in all their glory among all the other impossibly awesome award-winners. That said, we’re certainly not about to not make a big deal of this. Deal? Deal. Without further ado, meet Danielle Bender.

Danielle Bender is a Twin Cities native who received her BA from Macalester College with a double major in anthropology and[Read More]

0

Share

Tweet

Next »

FOLLOW US:

twitter

facebook

linkedin

rss

SUBMIT WORK & NEWS

ADVERTISE WITH US

Editorials

“The Free(lance) Life, The Most Valuable Time Isn’t Billable” by Zaar Taha
by the minneapolis egotist / July 22, 2019

“The Free(lance) Life, Reflecting on Year One” by Zaar Taha, Minneapolis-based Freelance Copywriter/Creative Director
by the minneapolis egotist / April 17, 2019

The Case for Slow Design: Make Art, Not Products – by Jesse Weaver
by The Denver Egotist / January 11, 2019

Recent Jobs

Account Supervisor
Room 214 / Boulder - remote

Copywriter
SixSpeed / Minneapolis

Senior Art Director
SixSpeed / Minneapolis, MN

Project Lead
Riley Hayes Advertising, Inc. / Mpls

Creative Intern
CCF / Minneapolis

Recent Comments

Luther / Hormel Foods, The Makers of SKIPPY Peanut Butter, Launch New “Go to Your SKIPPY Place” Campaign
Please stop bombarding TV viewers with the inane "fun" aunt and the clueless dog owners. The talk-sing jingle reflects the dumb and dumber age o...[Read More]

Kaj Kjellesvig / CRASH+SUES Launches Their New Site
Here's the URL: https://www.crash-sues.com/...[Read More]

No, no, please just stop / Hormel Foods, The Makers of SKIPPY Peanut Butter, Launch New “Go to Your SKIPPY Place” Campaign
These are harmless. Unless you're paying for them. Nobody will remember anything we do in this industry anyway. "Hey, remember when we won t...[Read More]

Karen van / Hormel Foods, The Makers of SKIPPY Peanut Butter, Launch New “Go to Your SKIPPY Place” Campaign
Someone should lost their job over these idiotc commercials They are so annoying and no one will be motivated to buy Skippy because of them....[Read More]

Nell / Hormel Foods, The Makers of SKIPPY Peanut Butter, Launch New “Go to Your SKIPPY Place” Campaign
Is cute is catchy I hate that song now I sing it all day long in the shower I'm singing go to your Skippy place and then I burst out laughing...[Read More]

Featured Profiles

C'MON

Now is your chance to be featured across the site.

Upcoming Events

10.2

AIGA Minnesota Design Camp®
October 2, 2020

10.15

2020 Silver Medal and Paul Foss Awards
October 15, 2020

Latest Member Updates

Preston Kelly Is Making Production Happen For Wings Financial and UCare

Solve Adds Danny Schotthoefer As Director Of Brand Planning

AdFed 32 Under 32 Winner Spotlight: Katherine Hauser

Hormel Pops Up with 3D Book of Meat for Virtual International Deli, Dairy and Bakery Trade Show

Skully Rebels Makes The Papers With Social Distance Dummies

Open Book Communications Builds Dynamic Brand for Investment Firm Seeking to Create Value

Andersen Windows Launches New Consumer Campaign

AdFed 32 Under 32 Winner Spotlight: Danielle Bender

Editorials

“The Free(lance) Life, The Most Valuable Time Isn’t Billable” by Zaar Taha

“The Free(lance) Life, Reflecting on Year One” by Zaar Taha, Minneapolis-based Freelance Copywriter/Creative Director

The Case for Slow Design: Make Art, Not Products – by Jesse Weaver

Recent Jobs

Account Supervisor

Copywriter

Senior Art Director

Project Lead

Creative Intern

Recent Comments

Featured Profiles

C'MON

Upcoming Events

AIGA Minnesota Design Camp®

2020 Silver Medal and Paul Foss Awards

Latest Member Updates

IF YOU HAVE MPLS ADVERTISING OR DESIGN NEWS, LET US KNOW.

@egotistnetwork

About

Become a Member

Upcoming Events

Contact